Creative Lead

Big Red Group is the largest experience network in Australia and New Zealand. A powerful connector that provides more than 3000 experience operators with quality customers and the tourism industry with trusted intelligence and partnership.

Australian owned, Big Red Group operates an industry-leading platform, enabling the wholesale distribution of experiences through domestic and international partners, powering its renowned domestic marketplaces RedBalloon, Adrenaline, Experience Oz, and Everything NZ. Equipping in-destination experience retailing through hotels and travel agents through its Local Agent offering. As well as a suite of software products and services to support experience operators grow their businesses.

With a purpose to 'shift the way people experience life', Big Red Group seeks to reduce the tide of consumption. Encouraging people to choose 'stories over stuff' at every opportunity. Together with our experience operators, we are on track to deliver an experience every second by 2030.

We are The Experience Network.

The Role

We're looking for a hands-on Creative Lead to run, grow and inspire our in-house creative team. We're a small, passionate team who 'inspire & champion each other' to create ideas that set us apart from our competition. We've proven the power of creativity & storytelling to deliver effective marketing, and we need someone who can amplify that power tenfold.

You will be responsible for elevating our marketing communications through a mix of exceptional design, video storytelling, and creative ideas with a hybrid team of in-house creatives, agencies and freelancers. You will be the champion for our brand guidelines, turning them into creative executions that drive customer engagement and revenue across our key brand, digital & eCommerce channels, creating the creative boundaries so the team know just how far they can go.

Working collaboratively with the Brand, Performance, Digital & Campaigns teams you will translate business challenges into attention-grabbing, and action-driving creative to live across all media & marketing touchpoints. You will have an absolute obsession with digital creative, always looking for ways to innovate in eCommerce, Google, Meta & Pinterest, working with content creators & photographers, as well as extensive experience bringing ideas to life in traditional mediums like impactful OOH and events.

You will be a natural collaborator who champions creativity, cohesiveness & commercial outcomes. In this role, you need to be an influential leader able to develop & grow a small team of designers, editors & copywriters. If you thrive in autonomous environments, balancing multiple projects and brands with the care of a true brand guardian, then we'd love to hear from you.

Core Activities

- Graphic Design: Elevate our graphic design across eCommerce, digital marketing, email & campaigns. Turning our guidelines into iconic, memorable designs that our customers love.

- Video Editing: Lead the approach to video editing, creating hero edits for your team to evolve and execute on.
- Production: Lead the production of hero campaigns either using in house talent, or managing agencies to deliver exceptional quality on time, on brief, and to drive action
- Campaign Rollout: Manage the delivery of creative briefs across copy, video, templates, and graphic design for all owned & media channels
- Team & Agency Management: Lead & develop the creative team of a designer, video editor & copywriter, leveraging freelancers and agencies where required to deliver on all key business outcomes.
- Budget Management: Manage the production & freelance budgets, to ensure we are resourced appropriately for major calendar moments, with the right expertise and support
- Creative Strategy: Provide strategic and creative design thinking to define, drive and deliver engaging marketing campaigns.
- Brand Guardianship: Ensure the maintenance, evolution & consistency of each brands' unique identities, evolving guidelines and systems to ensure every marketing touchpoint delivers on our brands USP & customer needs.
- Creative Effectiveness: Working closely with the Campaigns & Performance team to understand what works in our channels, run tests, and to continually improve the effectiveness of, and engagement with, our campaigns.

Experience Required

- 5+ years in a senior design role: involving team management, art direction, content creation, stills and video shoot production, graphic design, and copy for marketing.
- Advanced skills in Adobe Creative Suitemj (PSD, InDesign, Illustrator).
- Skilled in post-production, edits, retouching of photoshoots and video shoots, Premiere Pro and After Effects experience preferable.
- High understanding of eCommerce & digital marketing
- Ability to multi-task, problem solve & thrive under pressure.
- Optimism, energy & creative ideas
- An outstanding eye for detail, while able to see and understand the big picture
- 5+ years experience leading and managing creative teams.
- 5+ years experience managing and being responsible for large production, freelancer & agency budgets.

Why work for us?

Our dedication is to provide a workplace you choose to return every day.

Community - ESG commitment, paid community days, Fast Company 'Brands that matter', weekly Community Lunch in our offices, Volunteering

Connection - organised experiences, quarterly roadshows, offsites, social & sports events

Investing in you - 30 days work anywhere, Leadership Development, Talent Academy's, Mentors, Paid Parental Leave, Wellness support

Your Workplace - Hybrid flexible, Sydney & GC offices, 2022 AFR Best Place to Work, 2021 Australian Employer of choice, Top 20% most engaged workplaces in Australia

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