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Marketing Automation Specialist

1 month ago

Sydney, New South Wales, Australia Pedestrian Group Full time
Nine is Australia's largest locally owned media company – the home of Australia's most trusted and loved brands spanning News, Sport, Lifestyle, and Entertainment. We pride ourselves on creating the best content, accessed by consumers when and how they want – across Publishing, Broadcasting and Digital.

Nine's assets include the 9Network, major mastheads such as The Sydney Morning Herald, The Age and The Australian Financial Review, radio stations 2GB, 3AW, 4BC and 6PR, digital properties such as nine.com.au, 9Now, 9Honey, Pedestrian.TV, Drive, subscription video platform Stan and a majority investment in Domain Group.

Our Purpose: We shape culture by sparking conversations, challenging perspectives, and entertaining our communities.

We bring people together by celebrating the big occasions and connecting the everyday moments. Australia belongs here. We bring our purpose to life via three shared values: We walk the talk, turn over every stone and keep it human.

Job Description

We are looking for a talented Marketing Automation Specialist to join our Audience Growth Operations team within Nine's Publishing business. You will play a key role in implementing subscriber vision for engagement, retention, growth, and re-activation lifecycle campaigns. Working closely with the Marketing Automation Lead, you'll execute targeted campaigns using our customer data platform and manage our customer relationship management system.

Key Responsibilities:

- Build automated marketing campaigns using Automation Studio and Journey Builder.
- Define audience segmentation criteria and build data extensions using SQL.
- Support A/B testing and optimise campaign results.
- Create dynamic and personalised email content using AMPscript.
- Monitor the platform and support data cleanup activities.
- Troubleshoot platform and data issues.

Qualifications

What we would like to see:

- Proven experience in Salesforce Marketing Cloud (SFMC) or similar platforms.
- Strong SQL skills and experience with RDBMS.
- Proficiency in AMPScript and SSJS.
- Basic to moderate experience with HTML, CSS, and JS.
- Strong communication skills and the ability to synthesise technical information to business stakeholders.
- Experience with a Customer Data Platform (CDP) is a plus.
- Experience with git or version control system tools would be desirable.
- Familiarity with paywall platforms or a willingness to learn.
- Salesforce Marketing Cloud certifications (Email Specialist, Administrator, Developer) are highly desirable.

Additional Information

Our Commitment to Diversity and Inclusion:

We're committed to a safe, respectful and inclusive Nine. From day one, you'll be encouraged to bring your whole self to work and will be supported to perform at your best.

We encourage applications from Aboriginal and Torres Strait Islander people, people with disabilities, and of all ages, genders, nationalities, backgrounds and cultures as we recognise the importance and value of diverse perspectives. Should you require any adjustments to the recruitment process, please advise us when you apply.

Work rights: Please note to apply for this role you must already have the right to lawfully work and live in Australia.

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