EDM Developer

1 week ago

Sydney, Australia Ayan Infotech Full time

Overview

Ayan Infotech are looking for an EDM Developer for an initial 4 months contract to start with in Sydney. All applicants must have full unrestricted work rights in Australia.

Title: EDM Developer
Location: Sydney
Type: Contract (4 months +)

Required Skills and Experience

The EDM Developer will be responsible for designing, coding, testing, and deploying email campaigns that engage customers and deliver measurable outcomes. The role focuses on template development, personalization, and flawless execution of bulk or scheduled email communications.

Key Responsibilities

- Campaign Development & Deployment

- Build, configure, and schedule EDM campaigns on the marketing automation platform.

- Create and maintain reusable email templates with responsive design.

- Personalization & Segmentation

- Implement dynamic content, personalization tags, and segmentation logic.

- Ensure proper handling of customer preferences (opt-in, unsubscribe, GDPR).

- Testing & Quality Assurance

- Perform rendering tests across devices and browsers.

- Validate links, creative assets, and personalization before launch.

- Monitoring & Optimization

- Track email deliverability, bounce rates, opens, and CTR.

- Support A/B testing to optimize subject lines, content, and layouts.

Required Skills

- Hands-on experience with EDM/Email platforms (e.g., Adobe Campaign, Salesforce Marketing Cloud, Eloqua, Unica).
- Proficiency in HTML, CSS, and responsive email coding.
- Knowledge of personalization, dynamic content, and campaign scheduling.
- 2-4 years of experience in email campaign development.

Contact: 02 9412 4178 for more details.

www.ayaninfotech.com

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