National Social Media and Digital Marketing Officer

2 weeks ago

Sydney, Australia University of New South Wales Full time

**Job no**: 513989

**Work type**: full time

**Location**: Sydney, NSW

**Categories**: Marketing / Communications

**National Social Media & Digital Marketing Officer-Centre for Social Impact (CSI), UNSW**
- Employment Type: Full Time 35 hours per week
- Duration: 2 years fixed term
- Remuneration: (Level 7) From $100,331 (plus 17% superannuation and leave loading)
- Location: UNSW Campus, Kensington (Hybrid Working Opportunities)

**About UNSW**:
UNSW isn’t like other places you’ve worked. Yes, we’re a large organisation with a diverse and talented community; a community doing extraordinary things. Together, we are driven to be thoughtful, practical, and purposeful in all we do. Taking this combined approach is what makes our work matter. It’s the reason we’re one of the top 50 universities in the world and a member of Australia’s prestigious Group of Eight. If you want a career where you can thrive, be challenged, and do meaningful work, you’re in the right place.

The **Centre for Social Impact (CSI)** is a national research and education centre dedicated to catalysing social change for a better world. CSI is led by a national team (CSI National) and is comprised of four divisions based in the business schools of four of Australia’s leading universities: UNSW Sydney (CSI UNSW), University of Western Australia (CSI UWA), Flinders University (CSI Flinders) and Swinburne University of Technology (CSI Swinburne). CSI’s research develops and brings together knowledge to understand and address current social challenges and opportunities. CSI’s postgraduate, undergraduate and executive education develops social impact leaders. CSI’s aim is to catalyse change by drawing on these foundations and translating knowledge, creating leaders, developing usable resources, and reaching across traditional divides to facilitate collaborations.

**Why Your Role Matters**:
As the National Social Media and Digital Marketing Officer you will be primarily responsible for digital content production, growth, and measurement, as well as supporting national brand development across CSI’s social media channels and website.

You will work closely with the National Communications Director and provide support across a wide range of topics including research, education, corporate communications, and social impact issues.

This role reports to the CSI National Communications Director, supporting CSI and has no direct reports.

**Responsibilities**:

- Create and manage social media content across LinkedIn, Twitter, YouTube and Meta on a daily basis.
- Conceptualise, design, and produce editorial content across multiple digital channels to help raise brand awareness of the Centre for Social Impact.
- Use social media analytics and metrics to measure growth and develop meaningful engagement with our target audience.
- Manage, develop, and optimise website content to reflect best practice UX, SEO, CTR to grow audience, conversions, and our digital presence.
- Create and produce, infographics, shorts, and simple video content to be used across our digital platforms.
- Working with the National Communications Director, develop and execute a comprehensive digital marketing strategy that boosts engagement and grows awareness of the Centre for Social Impact.
- Monitor, manage and grow our digital ad spends, including optimising campaigns to increase audience engagement.
- Prepare quarterly reports on social media and website performance, demonstrating effectiveness of activities to our Board of Directors.
- Assist in the set-up and management of Google AdWords.
- Assist the National Communications Director in the day-to-day operations of the division.

**Who You Are**:
**You will have**
- Relevant tertiary qualification with subsequent relevant experience or equivalent competence gained through any combination of education, training, and experience.
- Strong written and verbal communication skills, with a high level of attention to detail for deliverables produced.
- Experience working or volunteering in the social impact sector, preferably in the not-for-profit or higher education sectors.
- Experience developing and executing a successful digital strategy.
- Extensive experience scheduling social posts using platforms such as Buffer or Hootsuite.
- Experience working with CMS and a sound understanding of SEO and digital marketing.
- Experience using Google Analytics, Search Console and Google Data Studio.
- Experience using Canva and editing software such as In Design, Photoshop, Premier Pro and/or Lightroom.

**Benefits and Culture**:
People are at the core of everything we do. We recognize it is the contributions of our staff who make UNSW one of the best universities in Australia and the world.

Our benefits include:

- Flexible Working Options (work from home, flexible hours etc)
- Career development opportunities
- 17% Superannuation contributions and additional leave loading payments
- Additional 3 days of leave

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