Digital Content Manager

2 weeks ago


Sydney, Australia Commonwealth Bank of Australia Full time

Digital Content Manager

**Digital Content Manager - Group Content & Publishing**

**12 month fixed term contract
- Our team is committed to providing the best digital experience for our retail banking customers
- Your attention to detail, passion for getting things right and commitment to the customer are highly valued
- Together we'll deliver seamless, engaging end-to-end customer experiences across our digital assets, including content creation using data, analytics & insights
- Please note this is a 12 month maximum term/secondment opportunity in the the wider marketing domain

**Do work that matters**

You will be responsible for the creation and execution of product and service digital content strategies, using data, analytics and insights to shape decisions for your portfolio. You will lead the creation of copy for a diverse range of digital projects, collaborating creatively and strategically within a cross-functional and outcomes driven marketing team. Using your passion for simplifying complex concepts and our digital style guide, you'll deliver clear and engaging copy that empowers our customers by implementing our approved TOV and brand guidelines

**See yourself in our exceptional team**

The Group Content & Publishing Chapter use deep customer insights to rapidly experiment, craft content that effectively converts leads to opportunities and create personalised digital journeys for all CommBank customers.

**On any given week you will**:

- Write, edit and optimise digital copy, including articles, landing pages, category pages, product and service information, urgent messaging, emergency communications - turning complex product information into clear and easy to understand content, using our style guide, TOV and SEO principles
- Champion content design, new technologies and drive thought leadership around user experience and digital content across the business bank
- Partner with Product Owners, UX, Compliance, Research and other key stakeholders to enhance our digital journeys and deliver a seamless and effective customer experience
- Be an integral team member on projects, launches, campaigns, offers, BAU, ad hoc and seasonal activities
- Be committed to Day 2 optimisation and strive to continually enhance, audit and amplify our products and services using data, insights and analytics
- Contribute to and champion our content style guide; drive the development and improvement of repeatable processes, workflows and content templates
- Create data, SEO and insight driven content strategies that will meet business objectives, drive customer reach and engagement and reduce complaints
- Be a respectful, collaborative and inspiring team member that feels empowered to enhance and drive customer experience benefits and foster meaningful and effective stakeholder relationships

**We're interested to hear from people who have**:

- Exceptional digital copywriting and editing skills
- Experience writing and editing SEO functional copy
- Experience using a CMS, preferably Adobe Experience Manager, WorkFront and/or JIRA
- Experience with the Adobe Suite, including Adobe Analytics - building dashboards, extracting reporting and implementing results in content shaping and strategies
- Excellent stakeholder management and communication skills
- Practice pitching content ideas and supporting decisions with a strong rationale and confidence to challenge the status quo
- Experience working in cross-functional scrums teams in an agile environment

We're aware of some accessibility issues on this site, particularly for screen reader users. We want to make finding your dream job as easy as possible, so if you require additional support please contact HR Direct on 1800 989 696.

Advertising End Date: 17/06/2024

Job ID REQ211064



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