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Marketing Specialist

3 months ago

Hurstville, Australia Wellness Department Full time

**Key Responsibilities**:
1. Develop Comprehensive Social Media Strategies: Devise and execute strategic plans tailored to various social media platforms to enhance member engagement, broaden reach, and elevate brand visibility within the fitness community.

2. Targeted Campaign Creation: Craft targeted marketing campaigns specifically designed to resonate with audiences. Utilize insights into preferences, and trends prevalent among the demographic to effectively engage and attract this audience segment.

3. Utilize Popular Platforms: Leverage popular social media platforms such as TikTok and Instagram to effectively communicate with and appeal to the target audience. Stay abreast of emerging platforms and trends to ensure campaigns remain relevant and impactful.

4. Data Analysis and Optimization: Analyse data gleaned from social media and marketing campaigns to identify key metrics, trends, and areas for improvement. Continuously refine strategies based on insights gathered to maximize campaign effectiveness and ROI.

5. Collaborative Efforts: Collaborate closely with internal teams such as marketing, sales, and operations to synchronize efforts and maintain a cohesive brand message across all channels. Ensure alignment of marketing strategies with overall business objectives and branding guidelines.

6. Engage with the Community: Proactively engage with the fitness community both online and offline, fostering meaningful interactions, responding to inquiries, and addressing feedback in a timely and professional manner. Cultivate a positive brand image and foster a sense of community among members.

7. Content Creation and Curation: Develop engaging content tailored to the interests and preferences of the target audience. Curate relevant content, including articles, videos, and graphics, to spark interest, drive engagement, and position the fitness centre as a trusted resource.

**Requirements**:
l Bachelor’s degree in marketing, communications, business administration, or a related field.

l Minimum of 2 years of relevant work experience in marketing, preferably within the fitness or wellness industry.

l Excellent analytical skills with the ability to interpret data from social media and marketing campaigns to drive strategic decision-making.

l Strong strategic planning abilities, with the capacity to develop comprehensive marketing plans tailored to specific audience segments.

l Exceptional communication skills, both written and verbal, with fluency in English and Mandarin Chinese (Chinese language is preferable not mandatory).

l Proficiency in financial software for budget management and advanced Excel skills for data analysis and reporting.

l Passion for fitness and a genuine interest in promoting a healthy lifestyle to diverse communities.

l Ability to work collaboratively in a fast-paced environment, effectively coordinating efforts with cross-functional teams to achieve common goals.

l Flexibility and adaptability to evolving trends and industry developments in social media marketing and the market landscape.

**What We Offer**:
A vibrant work culture passionate about health and fitness.

Opportunities for career development and ongoing training.

Flexibility in working hours and shifts.

Complimentary gym membership at all our facilities and one free membership for a family member.

Discounted gym memberships for additional family and friends.

**Compensation**:
Full Time

Expected hours: 38 per week

Commission and performance bonuses available

**Benefits**:
Free gym membership

Flexible work schedule

Professional development opportunities

**Location**:Hurstville, NSW 2220 (Ability to commute/relocate is required)

Expected Start Date: 29/05/2024

If you are eager to help us build vibrant, community-focused fitness experiences and you thrive in a fast-paced, innovative environment, please submit your resume and a cover letter detailing your qualifications and experience.

Pay: $50,000.00 - $100,000.00 per year

**Benefits**:

- Employee discount
- Gym membership
- Professional development assistance
- Salary packaging

Schedule:

- 8 hour shift

**Education**:

- Bachelor Degree (preferred)

**Experience**:

- Marketing: 2 years (preferred)

**Language**:

- English (preferred)
- Mandarin (preferred)

Work Authorisation:

- Australia (preferred)

**Location**:

- Hurstville, NSW 2220 (preferred)

Willingness to travel:

- 100% (preferred)

Work Location: In person