Marketing Specialist

2 weeks ago


Brisbane, Australia OnTalent Full time

MedTech business, marketing collateral
- Develop and deliver a marketing strategy and communications plan
- Championing the development and execution of digital marketing campaigns

This is a key role within the corporate area of the business, designing and maintaining marketing collateral and content for all channels including product specific materials, sales initiatives, marketing campaigns, websites, social media, tradeshows, keynotes, and large formats.

Reporting to the CEO, this permanent full-time role can be based wholly in Magnetica’s Brisbane office or blended with remote working. A hands-on role in the near-term, over time there is opportunity for the role to become more strategic. As such, the role will suit someone who likes variety in their day-to-day activities.

**Primary responsibilities and activities of the role include**:

- Working with internal stakeholders to develop and deliver a marketing strategy and communications plan.
- Creating engaging, plain English marketing content and collateral for use across a range of mediums including social media, websites, web articles, videos, animations, and print media.
- Supporting production of sales collateral, including in PowerPoint and Word formats.
- Developing position in market, with effective marketing for international, national and local opportunities.
- Championing the development and execution of digital marketing campaigns.
- Being the marketing “eyes and ears” for the company - explore external marketing opportunities.
- Maintaining the communications calendar including national awards, conferences and events.
- Maintaining the collateral calendar according to product launch dates and business needs.
- Providing regular reports on progress and marketing impact/results to the CEO.

**Your essential experience to meet the requirements of the role will include**:

- Demonstrable success in your career to date, preferably in a B2B environment working in marketing, communications and/or journalism, within the technology, healthcare or manufacturing sectors.
- Strong writing, content production, proofreading and editing experience, and the ability to adjust writing styles to fit a range of channels and audiences in an appropriate tone that engages, informs and inspires.
- Digital content creation and managing social media accounts and website content.
- Proven success in identifying target audiences and in creatively devising and leading cross channel marketing campaigns that engage, educate and motivate.

**Your existing capabilities and skills will include**:

- A Bachelor's degree in Marketing, Media Communications, Graphic Design or Digital Marketing.
- Competency in WordPress, Adobe Photoshop, Illustrator and InDesign as well as Microsoft Office Suite.
- Ability to follow/understand (and over time help to develop) brand guidelines.
- Working with ‘internal customers’ as well as external customers - a strong customer service ethic.
- Great time management with a can-do attitude and positive manner - to meet deadlines and prioritise work.
- Strong written and verbal communication skills.
- Ability to take direction and focus on timeframes and outcomes.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Up-to-date with the latest trends and best practices in online marketing and measurement.

Confidential enquiries can be made to Peter Starling, Senior Client Partner, on 07 3305 5830.
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