Marketing Coordinator

2 weeks ago

West Perth, Australia Centacare Full time

**Life at Centacare Employment and Training (Centacare)**

When you join Centacare, you become part of a team determined to support disadvantaged people in our community and ensure they have the means to thrive.

**Your Opportunity**

We seek a highly motivated Marketing Coordinator to join our team in West Perth.

As the Marketing Coordinator, you will be responsible for developing and implementing an integrated marketing and communications strategy to advance the organisation’s brand, broaden awareness of its programs and support the growth of its education and training program delivery. This position is responsible for brand promotion and communications, focusing on digital and web-based media.

Key responsibilities will include:

- Develop and implement an integrated marketing and communications plan across all digital channels, including website, social media, and EDM.
- Develop engaging and compelling content whilst promoting the brand and the activities in which the organisation is involved.
- Manage the creation and distribution of integrated marketing collateral, including print materials, signages, stationaries, digital advertisements, etc.
- Identify marketing opportunities by building relationships with other community services organisations to promote services of interest to mutual clients.
- Work closely with the Business Relationships Manager in leveraging Salesforce CRM for the purpose of analysis and usage in marketing communications.
- Manage Centacare’s website and keep all content current using WordPress.
- Identify and leverage PR and photo opportunities as they arise.
- Ensure Centacare adheres to all legal requirements in media and marketing, such as photographic and/or media consent, copyright laws, media policies, etc.
- Prepare and monitor marketing budget allocation.

**About Us**

At Centacare, education and training can help break the cycle of adversity and create opportunities for a brighter future. Our vision, “to transform lives through education, training and employment,” has underpinned the basis of our organisation for over 45 years. Our individualised, quality education and training programs change people’s lives, making us a preferred provider in the industry. We recognise that this is made possible by our passionate and dedicated staff, so we work hard to provide a positive, collaborative, nurturing culture.

**About You**

You will have a proven track record in developing and implementing marketing and communications strategies tailored to various internal and external stakeholder groups across the web, social media, reports and other traditional media channels. In addition to your focus towards growing brand awareness, you will develop strong stakeholder relationships, have a personable and friendly approach and possess strong written and verbal communications skills.

**Selection Criteria**:
**Essential**
- Bachelor’s degree or higher qualification in Marketing, Communications or Public relations;
- Industry experience of at least two years;
- In-depth knowledge of digital marketing and demonstrated ability to develop and execute strategic marketing campaigns across various platforms and channels, including both print and online;
- Outstanding written and verbal communications skills;
- Brand management experience;
- Possess a creative flair and problem-solving skills with a focus on delivering innovative and engaging content;
- Experience in Meta Business Suite and CRM software;
- Excellent time management and organisational skills;
- Ability to liaise successfully with different stakeholders; and
- Proficient in using the Microsoft Office Suite

**Desirable**
- Sound understanding of SEO and Google Analytics;
- Experience developing end-to-end strategic marketing initiatives and campaigns;
- Experience in managing a range of events; and
- Knowledge of Adobe Creative Suite and/or other design software.

**Why Centacare?**

Centacare staff are at the heart of our success in all that we achieve. We are committed to providing a diverse workplace that values the skills and differences that every staff member contributes. Our workplace is an inclusive environment that provides equal rights and opportunities for all workers. In addition, we offer:

- Increase your take-home pay with salary packaging;
- Flexible working arrangements upon discussion;
- Employee Assistance Program available for you and your immediate family.
- Onsite parking close to CBD.

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