Insights Manager

2 months ago

Sydney, Australia AMP Limited Full time

**The Opportunity**

The Marketing team takes a strategic and data-driven approach to marketing and is responsible for the development and delivery of all marketing campaigns, brand, customer/broker/adviser engagement activity, data analysis, insights and digital performance. The Insights Manager will take a lead role in managing and executing analytics work, from strategic ideation through to insights generation, targeted campaign build and performance.

**How you will make an impact**

Play a lead role in the development and execution of AMP’s customer analytics strategy:

- Shape the thinking around how analytics can help the business to create client value, improve client engagement and business value/efficiency.
- Design and execute analytics work packages with a clear focus on the business’ commercial objectives, improved client outcomes and cost/workforce efficiency.
- Work with marketing and campaign execution teams at all stages of the planning and development of marketing campaigns and event-based triggers to ensure that campaigns are robust and measurable. This will include AB test strategies & control group design.

Manage the relationship with several key business stakeholders:

- Take ownership of large one-off programs and ad hoc requests, and challenge and drive stakeholder thinking around best practice analytics techniques and solutions.
- Drive and influence thinking about how we become a more customer-focused organisation, using data and insights to identify opportunities and drive decision-making.

Use advanced analytics and visualisation techniques to drive actionable insights:

- Query campaign data stores, AMP’s customer analytics database (Redshift) and other data sources to build assets that provide the single version of the truth on campaign performance.
- Design and action “deep dive” analytics projects investigating the performance of key campaigns and delivering compelling and actionable recommendations to improve campaign performance.

**What you will bring to the role**

Essential:

- This is a doing role, so you’ll thrive in a data-rich environment, and possess extensive experience using relational databases and analytic tools, including SQL to conduct customer & campaign analysis.
- Experience delivering analytics in a commercial environment, with demonstrable experience of having understood business problems and translated these into actionable insights linked to commercial outcomes.
- Excellent verbal and written communication skills and the ability to translate complex data/concepts into clear and actionable recommendations from analytics aligned to AMP’s strategic goals.
- Strong stakeholder management and influencing skills and a collaborative style.
- Experience in data visualisation tools such as Tableau, Power BI.
- A strong team player, willing to work outside of your direct mandate at times to support broader team goals.

Highly desirable:

- Financial services experience especially within Advice, Superannuation (Retirement) and/or Banking.
- Hands-on experience of advanced analytics techniques, e.g. Python, R or equivalent.

**Is this your dream job?**

**Working for AMP**

We are transforming our business. We are looking for people with courage, accountability and integrity who inspire the same in others. If you are comfortable challenging the status-quo and perform at your best in an evolving and complex environment - we need you.

**Wellbeing & Benefits**

We invest in the health, wellbeing and development of our people by offering a range of great benefits to support you be your best, professionally and personally:

- We-Flex: Choose how, when and where you work.
- CHAMP Program: Access for you and your family to 24/7 wellbeing and counselling support.
- Well-being programs and activities: Annual health checks, flu vaccinations, information sessions.
- Volunteering: opportunities through our AMP Foundation.
- Financial Well-Being: competitive home loans, leading superannuation contribution, discounted financial advice and personal insurance.

**Inclusion & Diversity**

The diversity of our people is core to our ability to innovate, grow and achieve great outcomes for our people, customers, shareholders and the community. If you have a natural curiosity, an appreciation for differences and an innate willingness to help others you will be valued at AMP.

At AMP we are committed to improving employment opportunities for Aboriginal and Torres Strait Islander peoples and we encourage applicants from Aboriginal and Torres Strait Islander descent to apply.

**Message to recruitment agencies

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