Digital Marketing Specialist

As we continue to grow the Aveling brand and diversify our extensive online and classroom course portfolio, we have a fantastic opportunity for an experienced and passionate Digital Marketing Specialist to join our team.

You will report to the Marketing Manager, bringing your creative ideas, tactical knowledge, experience and enthusiasm to help build our marketing efforts and take Aveling’s brand awareness to the next level.

We have recently launched a refreshed brand, and are currently working on a brand new website and digital marketing approach, so it’s an exciting time to be joining us You’ll have the opportunity to make a real difference in our small but high performing team.

**About the Role**

You will be responsible for:

- Ongoing maintenance of and reporting on Google AdWords campaigns and website analytics
- Building and maintaining Aveling’s social media presence across various platforms
- Website content review & development
- Supporting the development and implementation of marketing campaigns
- Measuring and reporting on the performance of all marketing activities
- Undertaking regular market research on customers, competitors, and industries
- Maintaining and enhancing CRM data
- Supporting all stages of production of Aveling’s marketing materials including web pages, e-newsletters and other digital and print collateral
- Supporting in coordination of events and other public relations activities.

**About you**
- A tertiary qualification in marketing (with a strong digital focus) AND 3-5 years’ experience in a similar role
- Proven knowledge and experience in WordPress (or similar), SEO, Google Analytics (or similar) and Google Ads
- Proficiency in social media marketing
- Campaign management experience including understanding, planning and developing briefs
- Relevant design and copy writing experience across a variety of platforms
- A highly driven customer focus with exceptional written and verbal communication skills
- A strong sense of ownership, responsibility, and self-direction.

Experience in and an understanding of the Vocational Education & Training (VET) sector will be advantageous.

If this sounds like the right place and position for you, we’d love to hear from you

**Closing date: 11:59 am AWST, Tuesday 14 February 2023