Innovation Activation Manager

3 weeks ago


Sydney, Australia Lion Pty Ltd Full time

20 Nov 2023- Sydney, NSW, AUHere at Lion, we’re going through an exciting period of change. We’re transforming our approach to Innovation within our business, pivoting on how we communicate and engage with our consumers, and building a best practice accounting services function as well as a high growth culture

Due to an exciting internal promotion, we are now searching for a driven and strategic** Innovation Activation Manager - **to join our Customer Marketing team in Sydney on a Permanent Full-Time basis.

As a frontrunner in the beverage industry, we are dedicated to crafting innovative and exciting products that resonate with our diverse consumer base. Our collective purpose is to develop and deliver brilliant initiatives that convert our shoppers whilst establishing solid** **partnerships with our customers.

Reporting to our Customer Marketing Director and leading 1 Activation Executive, your key responsibilities will be but are not limited to:

- Develop and execute comprehensive go-to-market launch plans for priority NPDs.
- Oversees the briefing, development and production of all NPD initiatives, ensuring key stakeholder alignment and all assets are adhering to brand guidelines and customer frameworks.
- Translate customer insights into actionable strategies for effective customer activation and conversion.
- Ownership and management of innovation shopper execution budgets across all channels.
- Ensure seamless coordination between brand, innovation, sales, supply chain and category teams to successfully launch NPDs.

About You:

- Proven experience in customer activation and shopper marketing.
- Familiarity with launching innovations to the market is highly desirable.
- Ability to collaborate effectively with cross-functional teams.
- Excellent communication and negotiation skills.
- Results-driven with a focus on driving conversion and market success.
- Excellent project and time management skills and the ability to meet multiple deadlines,

Don’t settle for ordinary - expand your career with Lion



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