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Digital Producer

4 months ago

Macquarie Park, Australia Metcash Full time

Our network of family-owned businesses are taking on the competition, and our Marketing, Creative and Communications Team help put them on the map. They use data-driven insights to understand what customers truly want, working with local retailers to deliver personalised solutions that make a difference.

As the Digital Producer, your role will work across a range of projects to lead, manage, and oversee the successful build and delivery of campaigns and online shopper communication tasks. This role will primarily focus on our IMC campaigns to ensure timely delivery of multiple micro campaigns per week. This role will drive quality assurance through all aspects of production, ensuring performance, transparency, accountability, and the measurement of campaign success.

You will work closely with multiple teams including creative, development, analytics, and core Marketing to ensure that campaigns are delivered to the right audience at the right time.

**What you’ll do**
- Develop, create, and deploy content across the IGA and associated digital platforms, ensuring it meets the organisations.

brand guidelines
- Support process of continuous website optimisation based on consumer feedback, competitor benchmarking, digital trends, and internal requirements.
- Deliver exciting online campaigns and an on-going up-to-the-minute focus on editorial messaging (including copy) for a

complete customer experience that drives usage, penetration, and ultimately increased foot traffic to retailer stores
- Contribute to the digital teams on-going planning by assisting in the creation of reports and analysis when required.
- Ensure consistency and integrity in all digital executions in line with marketing and digital guidelines.
- Coordinate development of digital assets (landing pages, copy, banners, interactive assets, etc.) and destinations to products, campaigns, technologies and marketing activities with internal and external departments and agencies

**What you’ll bring**
- Good knowledge of Web Content Management Systems
- Good understanding of Web technologies, including HTML/CSS/Liquid
- Good working knowledge of Image manipulation and editing (Photoshop or similar)
- Strong communication and copywriting skills
- Good knowledge of Web Analytics Suites (Google Analytics etc)

**What we can offer**
- Hybrid working - flexibility is in our DNA
- Free on-site parking and close to public transport
- An extra week of annual leave after your first year as part of our Fifth Week program, and the opportunity to purchase annual leave to help you recharge
- Our MetHealth wellbeing program is designed to help you enjoy work/life balance and get the most out of life
- Access to 12 paid weeks of gender-equal parental leave for primary carers, and three weeks for partners

We’re all about celebrating success, and we’re proud to be a WGEA Employer of Choice for Equity, an accredited Flex Ready workplace, and a Gold Standard Mental Health First Aid skilled workplace.

The industry is changing, and we need adaptable people who thrive under pressure to build meaningful relationships with our diverse family of independents. So, get stuck into a promising career in a fast-growing industry. Together, we can supply Australia/New Zealand with a better retail future, powered by local communities.

**Make your Mark