Paid Search

3 weeks ago

Sunshine Coast, Australia Youi Pty Ltd Full time

**Paid Search & Affiliates Manager**

Youi is on an exciting journey of growth, offering a dynamic and innovative environment where your contributions will truly make an impact. As our Paid Search & Affiliates Manager, you’ll lead and elevate our SEM and Affiliate strategies to new heights. In this dynamic role, you’ll take charge of driving performance across our campaigns while fostering strong relationships with internal teams, senior executives, vendors, and external agency partners. You’ll lead a highly skilled and experienced team where your leadership skills will be front and centre, ensuring the team stays aligned with company goals and hits key performance targets.

You’ll be hands-on in crafting strategic presentations, managing budgets, and developing joint business plans with our vendors. Collaboration is key, as you'll act as the central point of contact, ensuring smooth communication and seamless execution of initiatives. Your expertise will also play a crucial role in driving innovation and continually improving SEM and Affiliates performance, keeping us ahead of the curve.

If you're a results-driven leader with a knack for numbers, a passion for digital marketing, and experience leading high-performing teams, this is the role for you. Bring your sharp forecasting skills, strategic mindset, and recent hands-on experience to help shape the future of Youi’s paid search and affiliate marketing efforts.

**Ways of working**

Our HQ is on the Sunshine Coast (we’re in the office Tues-Thurs), but you could also work from our Brisbane office, in Fortitude Valley, and expected to visit our HQ periodically.

**Key priorities**
- Drive the SEM & Affiliates strategy to increase conversions, traffic, and overall business alignment.
- Manage and mentor a motivated SEM & Affiliates team, ensuring clear roles and responsibilities.
- Develop strong relationships with vendors through joint business plans that enhance performance and value for Youi.
- Present performance and strategy updates to senior leadership, ensuring alignment and support through clear and persuasive communication.
- Own the SEM & Affiliates budget, delivering accurate monthly and yearly forecasts to optimise spending.
- Regularly test new strategies and drive innovation to improve SEM & Affiliates performance.
- Collaborate effectively with internal teams for seamless data integration and campaign optimisation.
- Lead key vendor meetings to ensure alignment on goals and successful execution of initiatives.
- Align SEM & Affiliates activities with other marketing channels (SEO, CRO, Programmatic, Social) for consistent and effective campaigns.
- Oversee agency deliverables, ensuring resource allocation is optimised for both always-on and campaign-led initiatives.

**About **you**
- Business/Marketing degree (preferred but not essential).
- Excellent communicator who is able to produce and deliver C-suite level presentations.
- Have great understanding of other digital and offline channels and the role they play within the media ecosystem.
- Google Certifications.
- SEM and/or PPC experience, either client-side or agency-side (7+ years is a general indicator).
- Proven ability to drive PPC performance through guidance and coaching.
- Strong analytical and problem-solving skills.
- Demonstrated leadership and management experience.
- Experience managing agency relationships.
- Project management skills.
- Solid understanding of marketing processes and workflows.
- Proven ability to lead teams and achieve targets.

**How to apply**

Our Internal Talent Acquisition team exclusively manages all hiring processes, and we do not accept unsolicited resumes directed to hiring managers.

**About Youi**

At Youi, we believe in challenging the status quo. We're not your typical insurance company - and that extends to how we sell insurance and hire our team. With over 2,300 employees, we have ambitious goals to keep growing and continue delivering awesome insurance solutions across new products and distribution channels.

We pride ourselves on our diversity and individuality, both among our employees and the customers we serve. We believe that it is the unique combination of skills, perspectives, and experiences of our people that truly sets us apart.

Our company values - being _dynamic_, _human_-focused, _awesome_ _service_, _honest_, and _passionate_ - guide everything we do. We recognise and value the contributions of each team member to our culture and success.

At Youi, we're unafraid to be different, and we're looking for people who share our values and want to be part of a team that is making a difference in the insurance industry.

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