National Campaign Manager

3 weeks ago

Sydney Central Business District, Australia The GPT Group Full time

**Together, we can do great things.**

We shape leading experiences across office, retail and logistics.

We’re one of Australia’s largest property groups, managing $32 billion worth of assets across the country.

Our sustainable returns from investments come from focusing on what matters most to customers — a great experience and doing good. Every day, our people are driving positive impact for people, place and planet. They’re inquisitive, pioneering industry firsts and pushing new ideas to deliver exceptional outcomes.

This passion and expertise creates an employee experience that puts wellbeing, flexibility and opportunity first.

Come join us.

**The role**

We are currently seeking a
**National Campaign Manager** to be responsible for leading the strategy, design and execution of national retail marketing campaigns across all GPT Retail assets in line with asset brands and key retail business objectives of retaining customers, increasing visitation & driving sales on a 12 month contractual basis.

In this varied role, you will be defining campaign deliverables, setting and managing budgets and performance metrics, using data and insights to develop activations to drive traffic and sales, creating and managing all major campaigns (digital and offline), seeking stakeholder endorsement and internally promoting retail campaigns.

The role reports to the General Manager, Campaign and Content and works closely with the National Retail Digital & Marketing team, centre marketing teams and key members of the retail asset management team.

**What you will be doing**
- Driving and developing customer focused national campaign strategies that enhance the digital and in-centre experience across the GPT retail portfolio.
- Working in collaboration with the National Retail Digital & Marketing team to develop digital initiatives to drive engagement and acquisition across social and digital channels and achieve group KPIs.
- Developing unique customer experiences (events, activations and services) that provide a point of difference for GPT as well as devising business to consumer integrated national marketing campaigns based on seasonal trends and customer insights.
- Managing the ideation and creative direction of national campaigns in collaboration with General Manager, Campaign and Content and the operational execution and end-to-end delivery of national campaigns in collaboration with the greater marketing teams.
- Managing the national campaign budget - including forecasting, allocation and reconciliation.
- Establishing relationships with new external suppliers and agencies ensuring all campaign creative and assets are delivered on-time and to a high standard.
- Leading campaign debriefs for all national campaigns to deliver actionable insights to inform future campaign performance.

**What makes you stand out**

As a tertiary educated, Marketing professional with experience in Campaign Management you will bring an ability to use both traditional and digital marketing techniques in integrated and aligned campaigns.

Your excellent written and verbal communication skills, and excellent presentation skills, will be an asset in building effective relationships and collaborating across functions.

With a strong ability to use consumer research to develop strategies, campaigns and actions, you will be able to identify key priorities, develop timelines and deliver key initiatives on time and within budget

This role would suit a creative thinker, who is solutions focused and a high degree of initiative, ready to take their career to the next level.

**What makes us stand out**

**We value our people**
- Enjoy flexible working arrangements and generous leave options.
- Experience market-leading parental leave benefits including 22 weeks paid leave for either carer and childcare allowance once you return to work.
- Embrace diverse and challenging career opportunities, supported by our dedicated Learning & Development Team committed to your growth.
- Engage in comprehensive Wellbeing programs and benefit from market-leading policies and support tailored to diverse needs.
- Access a corporate superannuation plan and discounted health insurance.
- Be recognised by peers through nomination awards and take part in our generous Employee Referral Program.

**We know the power of a great experience**
- Ranked within top 10 organisations globally by Equileap in its global report on gender equality.
- Achieved number 1 real estate company in S&P Global Sustainability Assessment.
- Earned a gold ranking in Australian Workplace Equality Index (AWEI) for LGBTQIA+ inclusion.
- Awarded our fourth consecutive Employer of Choice for Gender Equality citation from the Workplace Gender Equality Agency (WGEA) in 2021-2023.
- Accredited Family Inclusive Workplace.
- Committed to our second Stretch Reconciliation Action Plan (RAP).

**Everyone counts**

We embrace diversity and inclusivity.

**Let’s get started.**

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