Area Sales Manager

3 months ago

Canberra, Australia Campari Group Full time

Date: Aug 1, 2024- Location: Canberra, NSW, AU- Additional Location:
- Function: Sales- Seniority Level: Associate- Employment type: Permanent- Workplace Type: On-site- Company: Campari AustraliaCampari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

**General Description of the Role**

The Area Sales Manager (ASM) - ACT & Riverina role is the front line of the Commercial Sales function and the primary customer service contact for our retail & on-premise customers. The ASM will drive sales, distribution, and growth targets of Campari Australia products within their defined sales territory.

The ASM will promote Campari Australia and our premium brands in a professional manner consistent with the values of our organisation and overall quality image of our brands and business.

**Key Responsibilities and Activities**
- Build & maintain strong relationships with the customer base within your territory in both the On and Off Premise channels.
- Achieve sales and distribution objectives because of planning and execution of call cycle objectives
- Provide ongoing superior customer service to your customer base in territory
- Effectively drive brand education and sales with established client-base, encourage trail and incremental growth
- Maintain customer records and reviewing performance at regular intervals
- Prepare business plans and submissions, to secure potential growth opportunities
- Manage and administer all trade promotional and incentive schemes and redemptions in line with any Marketing Programme.
- Merchandise shelf, fridge, and floor to gain maximum display exposure of Campari Australia products at point of sale to enhance sales opportunities.
- Provide relevant information on key industry trends/ developments and major competitor activity
- Display sound time management skills by meeting deadlines, planning calls, and following up on queries as soon as possible.
- Be a ‘Team Player’ and assisting fellow ‘Camparistas’ within the National Field team and across the organisation, maintaining highly positive staff morale and teamwork
- Complete monthly reports and prepare territory reviews at Call Cycle team meetings
- Attend and/or host tasting events, visits, fairs, trade events and functions as required by customers or Campari Australia
- Attend Sales Meetings and implement any actions arising from these meetings.
- Regional travel is required in this role at regular intervals to service the extended customer base.

**Key Relationships**

**_Internal: _**The Area Sales Manager (ASM) - ACT & Riverina and reports to the Field Sales Manager - NSW/ACT, who in turn reports to the Head of Field Sales.

The Area Sales Manager is a Canberra based role and a key member of the Australian sales team working closely with interstate peers and with their marketing colleagues.

**_External:_**_ _Customer base within Territory

**Experience Required**
- At least 3 to 5 years’ experience in Liquor/Beverage or other FMCG organisation is highly desirable.
- Currently operating or have previously operated in an Area Management or Sales Representative role (or like).
- A deep knowledge and understanding of the local market and territory.

**Education / Professional Qualifications**
- Degree qualified is desirable but not essential

**Other Skills**
- Relationship building skills of a high level
- Ability to build long term profitable business relationships
- Effective negotiation skills manage budget and achieve distribution targets
- Demonstrate a clear understanding of brand distribution and target objectives
- Ability to communicate in both written and oral formats.
- Demonstrated ability to achieve targets and meet challenging deadlines
- Teamwork & cooperation
- Presentation Skills
- Planning/ prioritising skills
- Strong Computer skills in excel and word
- Strong Financial Understanding

**Functional Skills**
- **Territory Management (Customer Management)** - Creates strong relationships with customers based on respect and trust; delivers strong results based on ability to negotiate good customer solutions; is efficient in their time management; plans well in advance and sets clear result-focussed objectives to make the most of each call; has strong product knowledge and is up to date with current pricing & promotions.
- **Entrepreneurial and Commercial Thinking** - Keeps up to date with competitor information and market trends; Identifies business

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