Creative Content Designer

7 months ago

Sydney, Australia Vow Full time

**About Us**

Vow is a food company - a very different one. We're creating real meat products from animal cells instead of the animal itself.

We're bringing together cutting edge innovations in science, engineering, culinary and design to make sustainable food that's both irresistible and available to billions of people worldwide.

**The Role**

Earlier this month, Vow launched its first brand, Forged, with our first product in Singapore - an utterly delicious parfait made from cultured Japanese quail cells and a meat we haven't seen on our plates before. Forged is a brand built on doing things that are deliberately different, from inventing Quailia, a new animal made only to be utterly delectable, or our infamous Mammoth Meatball made from the DNA of a Woolly Mammoth. Now that we've launched we're hungry to get the Forged brand into the world, and build impactful content that both catches the world's attention and brings to life an ultra premium brand that gets diners everywhere eager to try a totally new category of meat.

**The experience/skills you will bring**:

- You have a fantastic eye for design & craft, and are highly skilled in design tools across Adobe suite/InDesign, Canva, Figma.
- You're extremely creative. You have a track record of concepting fresh creative ideas and making them happen.
- You have experience owning content production and execution. From managing photo and video shoots, down to editing.
- You're highly resourceful and a doer. You hustle to get things done efficiently, and find creative ways to get a project done.
- A huge plus - you have the ability to flex your copywriting muscle, dialling up and down tone of voice in a way that's optimised for the audience and channel.
- High degree of ownership. You're comfortable being given a brief & making it happen, or the reins of our social channels and fully owning what's posted and being responsible for producing it.
- You have 2-3 years of experience as in a design-related or content creation role.

**You will**:

- Ideate, create, and produce content for our current brand, Forged, positioning it as a luxury brand amongst meat eaters.
- Ideate, create, and produce content for Vow's company social channels helping to establish Vow as a globally admired business and employee brand.
- Produce brand and product photoshoots that make our food look droolworthy, sourcing photographers and/or videographers where relevant.
- Design and publish website content for Vow and Forged.
- Develop and produce brand collateral and touchpoints - from menus to merchandise and everything in between - or manage external partners where relevant.
- Bring to life the Forged brand in new and innovative ways on digital channels - adapting the visual guidelines to social, web and physical spaces.
- Develop reactive ads and content, either producing or partnering with agencies and production companies to execute.
- Have ownership of our social channels and what we post regularly that represents our brands to the world.
- Design the content we take to investors and new restaurant partners.
- Design all the sales materials for our products that we take to customers (in particular chefs) from sell sheets, merchandise, recipe guides and more to get it onto more menus.

**What success looks like**:

- **In the first few months,** you'll immerse in our brands, becoming very familiar with our brand and style guidelines to become the ultimate brand steward and guardian. You'll have taken the reins of our social channels and actively be producing content regularly and constantly optimising what is & isn't working.
- **By the six-month mark**, you'll be proactively coming up with ideas that will get us noticed in the markets we're selling in. You'll be growing our audiences and inspiring them with your creative ideas and executions.
- **After a year,** you'll have directly influenced the growth and development of our brands by creating unique and ownable content. You'll be running the social channels with your eyes closed and thinking about and executing new and exciting creative ideas that will help put our brands on the map.

**Who we are and why join**:

- **We are building a diverse, mission-led dream team of "Vowzers."** Our mission is to make food products for everyone. To do that well we need a workforce that's representative of the people we serve. We celebrate multiple approaches and points of view - so we're building a culture to match. Be yourself and come as you are.
- **Work on cutting-edge technology.** We're bringing together cutting-edge innovations in science, engineering, and food, to recreate the world's most tantalising and unique culinary experiences. All without compromising on ethics or our planet along the way. Since our inception in 2019, we have held the title of being the first startup to cultivate meat from the cells of an undomesticated animal, and have served up our exotic meats ranging from kangaroo dumplings to alpaca sliders in tasting

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