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Customer Data Analyst

1 month ago

Melbourne, Australia Munro Footwear Group Full time

Be a part of leading customer-centric data analytics projects
- Enjoy hybrid working and say YES to more of life's BIG, little moments.
- Drive high impact company improvements through customer insights & analytics

There is no denying that we love our customers at Munro Footwear Group. Within our Customer Loyalty team, we are driving exciting initiatives improving our customer experience and continuing our maturity by using data and forecasting for future learnings of our customers buying behaviour and lifecycle analytics. Our ongoing commitment and investment in developing our knowledge bank and customer insights has led to an opportunity for an experienced Customer Data Analyst to join our Customer Loyalty and CRM team.
More about the role;
Reporting to our Head of Loyalty and CRM this role is customer focused. From customer lifecycle metrics through to forecasting trends and future buying behaviour, this role is all about our customers and the ability to identify trends, patterns, and insights from data. Your experience will lean into developing dashboards around customer-centric data as well as leveraging our CDP and loyalty platforms enriched data. If you are passionate about data analysis and have a love for footwear, then this is the opportunity you have been waiting for.
We are looking for an innovative and talented customer Data Analyst to join our dynamic team. If you have a keen eye for detail, a knack for uncovering insights, and a drive to make data-driven, customer-centric decisions then read on
What your day would look like;
- Analyse customer data to identify trends, patterns and opportunities for growth
- Conduct indepth analysis of customer behaviour, preferences and purchasing habits
- Analysing and interpreting customer-related data to derive insights to assist with making informed business decisions for MFG
- Assisting with data strategy planning to interpret insights and modelling to assist with customer segmentation improvements
- Develop and maintain customer segmentation models to optimize marketing strategies and loyalty initiatives.
- Prepare and present key findings and recommendations to stakeholders
- Developing and monitoring CRM reporting.
- Leading data governance to ensure best practice in line with Australian and marketing standards.

More about You
- You will have proven experience in data mining, modelling and visualisation
- Tertiary qualifications or a background in statistics, maths, economics, or data science
- 3+ years' experience in CRM or Customer data analytic roles. Ideally, experience in retail/multi brand environment advantageous.
- Intermediate understanding of databases (e.g SQL Server, Oracle and SAP (Emarsys)).
- Experience of reporting & data visualisation tools (e.g. Business Objects, PowerBI and Tableau).
- A keen understanding of website scripts (e.g. XML, Javascript, JSON).
- Understanding of ETL framework.
- Digital marketing analytics tools including Google Analytics, Google Tag Manager and Adobe Marketing Suite.
- Experience using CDP, ESP and Loyalty platforms to build audiences and extract insights.
- Strong attention to detail, problem solving and critical thinking skills.
- Presentation skills - ability to easily communicate complex ideas in a simple manner.
- Advanced Excel skills with strong mathematical & numeracy skills.

You're not expected to have 100% of these skills. We want you to grow and mature with the rest of the organisation. If you like working with an innovative Customer Loyalty and Analytics team, with visibility of a dynamic organisation, and the opportunity to grow then we invite you to explore this role - we would love to hear from you.
More about Us
With more than 290+ stores and 2500+ employees nationally and a brand-new state-of-the-art distribution centre, we are Australia's leading retailer and wholesaler of fashion and comfort footwear, owning and operating some of Australia's most iconic brands including Midas, Mollini, Cinori, Mathers, Williams, Diana Ferrari, Bobux and Australia's largest online footwear retailer, Styletread
As a family-owned company, at Munro Footwear Group (MFG) we value our team, our loyal customers, and our dedicated suppliers. We work hard to play hard, we celebrate each other, and we believe every Team Member is an essential part of our ongoing success.
Why You Are Going to Love Working At Munro;
There has never been a more exciting time to join Munro Footwear Group as we continue to grow We offer a flexible, friendly, welcoming team environment where continued support, training and generous Team Member benefits are provided, including discounts across all our Brands
- Generous employee discount for you and your immediate family
- An extra 4 days a year of ‘Life Leave'
- Flexible Paid Parental Leave
- A competitive Salary Package
- Career Growth and development opportunities with a fun & friendly team
- Through our Employee Assistance Program (EAP) you'll have access to professional and