Marketing Officer

Initiate and implement effective marketing strategies to promote the Blue Mountains
Theatre & Community Hub activities and programs.

**RELATIONSHIPS
**Reports to**: Position Title Program Leader, HUB

**Reports to**: Position Number P00903

**Staff Responsibility**:None

**Key Internal Relationships**:Programs Coordinator, Venue & Ticketing Services
Officer, Administration Officer; other relevant
Council staff

**Key External Relationships**:Media, design agencies

**KEY RESPONSIBILITIES
- Develop show specific marketing campaigns in consultation with Facility Manager

and Programs Coordinator.
- Develop effective media campaigns which maximise coverage with local, regional,

Sydney and National media (where relevant).
- Manage, develop and grow Blue Mountains Theatre’s social media / digital

marketing outlets
- Manage the BMT&CH website
- In conjunction with Programs Coordinator, liaise with promoters on the production

and delivery of print material.
- Manage and facilitate direct marketing programs across snail-mail and EDM (e
- newsletters)
- Work closely with the Marketing Manager at Blue Mountains Cultural Centre to find

synergies in marketing activity and capitalize on marketing campaigns for the two
key Arts facilities.
- Develop relationships with key markets that can deliver group bookings to targeted

Blue Mountains Theatre programs ie. Seniors, OOSH, etc.

**Guiding Principles**
- We act as one organisation responding to the changing needs of our LGA and

community
- We are strategy led, driven by our Community Strategic Plan with clear priorities

and focus
- We are service focused ' we continuously improve service provision and provide

excellent customer service
- We collaborate and work together to achieve our outcomes
- We ensure safety and well-being is at the centre of our organisation, operations

and culture
- We are a financially sustainable organisation, living within our means, ensuring

best value resource allocation

**Workplace Health & Safety**

Ensure compliance with WHS obligations and responsibilities as outlined in Councils
policies and procedures and under the relevant WHS legislation. These include but
are not limited to identifying potentially unsafe situations or work practices and
notifying your Supervisor or Manager (or the Health, Safety Manager/Area Safety
Representative); never performing a task that you believe is dangerous or for which
you do not have the experience, or have not received appropriate instructions and
training or where the correct equipment to carry out the task safely is not available;
always work in a safe manner and in accordance with safety instructions, where
applicable; use the work equipment supplied for the job, in accordance with the
manufacturer's instructions), and any personal protective equipment, which the
Council deems necessary and has provided; be safety aware and report any actions
to your line manager which will assist the Council to meet its legal workplace health
and safety obligations.

You have the right to cease or direct cessation of unsafe work. In addition you are
required at all times to comply with Councils Asbestos Management Plan and Policy.

**COMMUNICATION
- This job requires written communication skills which enable the job holder to write

detailed correspondence, reports and submissions that require original sentence
and paragraph construction and wording.
- The jobholder is responsible for formulating customer service programs, including

assessment of customer satisfaction with the service and coordination of customer
input with the service design.
- Required to provide service to internal customers as a regular part of the job.

Service includes answering queries, providing documentation, sourcing advice and
referring queries to appropriate personnel.
- Responsible for establishing and communicating project team goals and

objectives, and implementing the achievement of plans.
This job requires communication skills which enable the job holder to perform the
following activities:

- Provide information and explain situations
- Advise, recommend or counsel
- Sell, persuade, influence
- Negotiate agreements
- Participate in meetings/group discussions
- Conduct meetings/lead group discussions
- Speak to the media
- Train one-to-one
- Counsel on problems
- Make formal presentations or speeches

**JUDGEMENT & PROBLEM SOLVING
- Problems are solved using research, analysis, and evaluation of information which

may not be readily available.
Judgement is important as there is often no right or wrong solution.
- The jobholder must evaluate a variety of issues in more complicated situations.

Considerable investigation and adaptive thinking will be required.
- Ongoing planning is required to ensure strategic outcomes or the coordination of

resources covering multiple work cycles or long term projects.
- Understand the current and desired market positioning and strategic business

achieve these aims.

**AUTHORITY
- Pol