Franchise Marketing Manager
1 week ago
Excellent opportunity in Australia’s leader in fitness franchising
- ** Vibrant and empowered team**:
- ** Hybrid flexible work** **style**:
- ** Join a growing business that changes people’s lives for the better**
**Who we are**:
Collective Wellness Group (CWG) is the Master Franchisor in Australia for leading health and wellness brands including Anytime Fitness and XTEND Barre. **Our purpose is to inspire healthier lives **and we are well on our way to achieving this with our membership base exceeding 500,000 people and continuing to grow.
Our team is dynamic, fast-paced and they help to make Australia healthier in their roles every day
**The role**:
The Franchise Marketing Manager plays a crucial role in the growth of Anytime Fitness, the largest brand in the Collective Wellness Group (CWG) franchise portfolio. Reporting to the Marketing Lead (Anytime Fitness), this role will own the media strategy and implementation across National and Zone Marketing. The role will be the voice of the Franchisee, ensuring effective use of media spending to hit Brand and Acquisition targets.
**Day to day will include**:
**Media Strategy & Implementation**
- Develop and own media strategy and implementation across Anytime Fitness (National and Zone)
- Brief National Media Strategy to Media Agency, ensuring best practice implementation
- Work closely with Zone Marketing, taking on feedback and franchisee proposals in building media plans and local marketing activity
- Attend and lead organisation of Zone meetings
- Provide structure to planning, financials and reporting for Zones in conjunction with Zone Chairman
- Track, measure and analyse initiatives
- Share learnings and actionable insights with stakeholders, both within marketing and across the business
- Report monthly on media activity to demonstrate ROI through dashboards and franchise reports
- Measure and analyse data to identify opportunities to drive performance
- Identify and lead continuous performance improvement to drive effectiveness and efficiency
- Maintain awareness of the fitness and franchise competitive landscape to identify new industry developments, opportunities and threats to our business, brands and existing and prospective franchisees
- Collaborate with Local Area Marketing Groups to drive local strategy, deliver an understanding of best practices for growth and impact, and drive transparency of plans and budget spending.
- Drive franchise engagement of the marketing function, developing strategies to create collaborative relationships, educate and upskill with relevant internal communications practices to drive success
- Maintain awareness of the fitness and franchise competitive landscape to identify new industry developments, opportunities and threats to our business, brands and existing and prospective franchisees
- Be the customer champion with a strong understanding of consumer journeys and support brand and customer insights to track performance and identify opportunities
- Work closely with PR Agency to deliver the annual plan and key initiatives
**People and working practices**
- Drive franchise engagement of the marketing function and in particular the media strategy
- Work closely with Brand Manager and Regional Managers to ensure consistency across channels
- Manage Media agency and network agencies
- Report monthly on all marketing and campaign activity to demonstrate ROI through dashboards and franchise reports
***Other**
- Prepare Award Submissions for Anytime Fitness and Collective Wellness Group
- Present at Webinars, Roadshows and Conferences as required
- Participate as an active member and role model in the Collective Wellness Group team
- Demonstrate commitment to living the Collective Wellness Group principles: Own It, See It, Feel It, Do It, Together
- Other projects and responsibilities as assigned
**Experience & About You**
- Minimum of 4 years’ experience in an integrated marketing role with a heavy emphasis on both traditional and new media practices
- Franchise Marketing experience
- Bachelor’s degree or higher will be highly regarded
- Significant knowledge of digital & traditional media landscape required, as well as good working knowledge of brand & PR
- Stellar presentation skills and ability to communicate effectively (written and verbal)
- Proactive and creative thinker
- The ability to influence and work collaboratively with a range of stakeholder groups
- Strong project management skills
- Excellent time management skills and the ability to multitask in a time sensitive environment
- Strong analytical and data visualisation skills with a demonstrated ability to use data to develop relevant insights and influence decision making
- Commercially focused with extensive budget management experience
- Previous experience or strong passion for the fitness industry is preferable
- Passionate team player
- Intermediate computer skills, i.e. Excel, Microsoft Word, PowerPoint, etc
**The Perks**:
We
-
Marketing - Brand Marketing Manager
7 months ago
Lane Cove, Australia Belle Property Full time**Lane Cove, NSW**: As the Brand Marketing Manager at Propvue Group, you will elevate our brand's identity across a national franchise network of 180+ offices (Belle Property brands and Hockingstuart). **Responsibilities include**: - Collaborate with the Brand Marketing Lead to onboard new marketing and brand suppliers for the franchise network - Manage...
-
Marketing - Marketing Operations Administrator
7 months ago
Lane Cove, Australia Belle Property Full time**Head Office, Lane Cove, NSW**: Within the Marketing Department at Belle Property Head Office in Sydney, this role is your opportunity to a fulfilling and rewarding experience. You'll become an essential part of our team, providing day-to-day support and responding to enquiries. With your expertise, you'll guide our offices towards utilising our existing...
-
Customer Service
6 days ago
Lane Cove, Australia Belle Property Full time**Lane Cove, NSW**: If you have experience in Real Estate admin, sales or office support and are looking to grow your skillset and transition to a corporate national level, then this role is for you! Support over 175 franchise offices nationally in day-to-day Property and Agent Marketing enquiries, coordinate marketing training, and gather feedback from...
-
Marketing - Client Services Administrator
7 months ago
Lane Cove, Australia Belle Property Full time**Head Office, Lane Cove, NSW**: The Client Services Administrator will respond to day-to-day enquiries, deliver admin training, provide guidance, and ensure the implementation of our best practice marketing tools and processes to our clients who are our national real estate network of 180+ offices. This role will also be required to coordinate the...
-
Operations - Internal Communications Editor
8 months ago
Lane Cove, Australia Belle Property Full time**Lane Cove, NSW**: Join our dynamic and fast-growing real estate company as a PR Representative! We are a leading organization in the real estate sector with an extensive franchise network across the country. Our company values excellence, teamwork, and innovation, and we are committed to fostering a positive and collaborative work environment. We are...
-
Commercial Administration Manager
1 week ago
Lane Cove, Australia Explore & Develop Full timeStrong technical skills in relation to Microsoft Excel. - Experience analysing Profit & Loss statements and creating budgets. - Experience managing business processes. - Good verbal and written communication skills. - Can do attitude and the ability to multi-task. - Previous experience in the franchise sector is not essential, but would be highly...
-
Coty Casual Merchandiser
4 months ago
Lane Cove, Australia Clemenger Field Marketing Full time**Company Description** CGL - Retail Services** is the retail marketing division of the **Clemenger Group**. With our two market-leading brands, **Creative Activation** and **Clemenger Field Marketing**, we offer unparalleled Sales growth for our clients via merchandising, sales teams, brand promoters, store trainers, mystery shopping and...
-
Marketing - Brand Marketing Specialist
7 months ago
Lane Cove, Australia Belle Property Full time**Lane Cove, NSW**: This is an exciting opportunity for a highly motivated individual to join our growing Marketing Department at Belle Property Head Office. As the Brand Marketing Specialist for our Belle Property brands at Propvue Group, you will support the Brand Marketing Lead in managing all creative aspects of our brand and marketing efforts....
-
Digital Performance Marketing Manager
1 week ago
Lane Cove, Australia Jivaro Full timeDesign & drive the development of the paid digital media roadmap - Working within a stellar, high-performing team - Gorgeous North Shore office location & hybrid WFH flexibility **The Role**: - Joining a luxury Retail business to drive, develop and implement strategies across the full performance marketing mix, working within a stellar digital team. With...
-
Marketing Coordinator
2 months ago
Lane Cove, Australia Laundy Hotels Full timeOpportunity to learn from industry leaders - Step into your career development with a team that care about your growth - Portfolio of iconic venues from bars and restaurant to pubs and boutique hotels Laundy Hotels are seeking a **Marketing Coordinator** to support the Group Marketing Manager by planning, scheduling and executing marketing plans for a...
-
Sales Coordinator
7 months ago
Lane Cove, Australia Gough Recruitment Full timeThis is an exciting opportunity for an experienced Sales Coordinator to join a leading real estate agency rapidly expanding throughout the North Shore. Collaborating to become the most respected team, this role will see you working alongside the sales team in the most successful franchise network. **The Role**: Monday - Friday, you will be the driving force...
-
Fp&a Associate Manager, Marketing
7 months ago
Lane Cove, Australia SC Johnson Full timeSC JOHNSON & SON PTY LTD IS A FIFTH-GENERATION FAMILY COMPANY BUILT ON THE SPIRIT OF OUR PEOPLE. We have been leading with purpose for over 130 years, building iconic brands that win the hearts and minds of consumers - such as Raid®, Glade®, Ziploc® and more, in virtually every country around the world. Together, we are creating a better future - for the...
-
Market Demand Planning
7 months ago
Lane Cove, Australia SC Johnson Full time**About Us**: Reporting to the **Manager, Demand Planning APAC**, the **Market Demand Planner** is critical in developing the demand forecast using data such as sales inputs on promotions and distribution, shipment history, competitive activities and marketing plans. - Known and graded within SC Johnson & Son Pty Ltd as _**_Associate Manager, Demand...
-
Marketing Coordinator
4 days ago
Lane Cove, Australia Vitalcare Pty Ltd Full time**About Vitalcare** Systems include traditional nurse call infrastructure with both wired and wireless technology (LoRa) along with specialist ecosystems for dementia support, fall detection, RTLS, and wandering resident management. Our expertise includes wireless IoT (internet of things), mmWave radar, voice (neural networks), lidar and machine vision....
-
Marketing Executive
7 months ago
Lane Cove West, Australia Laundy Hotels Full timeElevate your career with industry leading talent - Thrive in a supportive and inclusive working environment - Portfolio of iconic venues from charming pubs to boutique hotels Join the Laundy Hotels Marketing team and play a pivotal role in driving revenue and brand excellence across a portfolio of exciting venues. Reporting to the Head of Marketing, the...
-
Operations Coordinator
1 week ago
Lane Cove, Australia Harris Farm Full timeJoin our new and exciting store in Lane Cove - Growing fresh food retailer, 30 stores and growing in NSW, QLD & VIC - Great benefits including 25% discount on buying tasty food **About us** Join a growing fresh food retail business with an amazing brand reputation for delivering great quality food and good value to our customers. Our engagement survey...
-
Franchise Hotel
2 months ago
Shell Cove, Australia Crowne Plaza Full timeThis job posting is for a position at a Hotel owned and operated by an independent franchisee, not by IHG or its affiliates. IHG has no involvement in the hiring or day-to-day employment policies or practices of franchisees_. **About Us** **About the Company**: Oscars Group is a passionate, creative and dynamic privately owned hospitality group founded in...
-
Associate Manager, Brand Management
6 days ago
Lane Cove, Australia SC Johnson Full time**SC Johnson is a fifth-generation family company **built on a spirit of adventure and winning the right way. We have been leading with purpose for over 130 years, building top brands such as Raid®, Glade®, Kiwi®, OFF!®, Windex®, Ziploc® and more, in virtually every country. Through these household names, we are making a positive difference to the...
-
Commercial Manager
4 days ago
Lane Cove, Australia DKSH Full time**Location**:Lane Cove, AU - Kew, AUThe primary purpose of the Manager Commercial Sales is to achieve GM1 sales and GM1 targets by managing both customers and clients for true ‘’end-to-end” commerciality. Commercial Manager wear a “second hat”’ as client managers, fully ‘’farming’’ assigned client portfolios by mastering portfolio...
-
Craft Event Manager
7 months ago
Lane Cove, Australia Apex Event Recruitment Full timeImmediately Available Permanent Role - Northern Beaches, Sydney - Salary $120,000 - $140,000 plus super depending on experience **The Company**: This world-class Events Agency organises and creates a wide variety of large scale Exhibitions, Trade Shows, Fairs and Events. They are looking for an experienced Event Manager to join their team to help reimagine...