Head of Marketing

POSITION DESCRIPTION

ABOUT THE JOB | HEAD OF MARKETING & AUDIENCE DEVELOPMENT

**Hours**: Full-Time 38 hrs/week

Office hours are 9am to 5.30pm

Regular outside office-hours work required including attendance at out-of-hours events including previews, Opening Nights, partner functions etc.

**Reporting to**:The position reports directly to the Artistic Director/ CEO.

**Supervising**: Marketing Coordinator, Graphic Designer and Consultant PR Agency

**Additional Conditions**:N/A

La Boite Theatre Company values the importance of a work/life balance and flexible working hours are available.

**Goals**

Maximise box office revenue, grow La Boite audiences and increase brand awareness through innovative and high-quality marketing, advertising and audience development strategies and activities.

**Duties**

1. Plan, implement and evaluate comprehensive marketing campaigns for La Boite’s season, productions and programs

2. Plan, implement and evaluate comprehensive audience development strategies that support La Boite’s Strategic Plan, specifically the goal to build and retain diverse audiences

3. Work collaboratively within the organisation, and build and maintain strategic external relationships to implement La Boite’s Strategic Goals

4. Be responsible for providing a high level of customer service

**Duties and Responsibilities**

**1. Plan, implement and evaluate comprehensive marketing campaigns for La Boite’s season, productions and programs including Artist Development and Youth & Participation Programs**
- Work with the Artistic Director and Board Marketing Subcommittee to develop and implement an annual Marketing Strategy
- Work with the Artistic Director, Head of Business, Creative Producer, PR Consultants and key creative artists to develop production and program specific marketing plans including developing, monitoring and managing marketing budgets to meet agreed ticket sales target
- Develop, manage and oversee company marketing channels including, but not limited to, advertising, distribution, merchandise, signage, e-news, direct mail, and web
- Manage the preparation, coordination and distribution of digital and print marketing collateral and promotional materials including brochures, posters, flyers, programs, signage and other materials
- Manage and provide leadership to the Marketing Coordinator, delegating responsibility for coordination and implementation as appropriate
- Work closely with the PR Consultants who will develop and implement PR and Social Media plans that support the marketing strategy and production specific marketing plans
- Manage and brief external suppliers, including Graphic Designer, photographers, multi-media producers for the delivery of marketing campaign collateral
- Write, source and edit copy for high quality print and online promotional materials that are consistent with and positively reflect the La Boite brand
- Oversee the maintenance and updating of the company's website by the Marketing Coordinator

**2. Plan, Implement and Evaluate comprehensive Audience Development strategies that support La Boite’s Strategic Plan, specifically the goal to build and retain diverse audiences**
- Develop and implement strategies to grow diverse audiences for La Boite’s productions and other programs, including but not limited to culturally and linguistically diverse audiences and Indigenous audiences
- Work with the Creative Producer and Head of Business to develop and implement strategies to grow audiences for La Boite’s productions and other programs
- Conduct, commission and analyse market research to provide accurate and strategic information on existing and potential audiences, with specific reference to Strategic Plan Goals and funding body Key Performance Outcome measures
- Ensure the currency and efficiency of all audience databases/distribution lists

**3. Work collaboratively within the organisation, and build and maintain strategic external relationships to implement La Boite’s marketing strategies and plans**
- Work closely with project partners and creative teams to develop and implement marketing and audience development strategies
- Circulate sales reports, campaign and audience development outcomes, and audience analysis internally and to external producing partners as required
- Take overall responsibility for storage and archiving of all Marketing Department records
- Work collaboratively with other arts organisations and venues to coordinate cross-promotional activities
- Participate in fortnightly Heads of Department meetings, and monthly staff meetings
- Work with the Operations & Venue Manager to manage ticketing functions of the company and to ensure venue branding and promotions are comprehensive and effective

**4. Be responsible for providing a high level of customer service**
- Provide advice to all staff regarding branding and style guides
- Ensure that communications, sales and services to season ticket holders and single ticke