Content Specialist

6 days ago

Darlinghurst, Australia Brand and Reputation Full time

**About Woolworths Group**

Woolworths Group is a food and everyday needs retailer united by the shared purpose of creating better experiences together for a better tomorrow. With more than 1,400 stores across its Woolworths Supermarkets, Countdown Supermarkets (New Zealand) and BIG W brands, and fast-growing eCommerce businesses, Woolworths Group is Australia and New Zealand’s largest retailer. A top 10 company on the Australian Securities Exchange (ASX), Woolworths Group employs more than 180,000 team members and serves more than 20 million customers a week.

**The Role**

Bring our brand to life through best-in-class content that supports the Woolworths brand ambitions by supporting editorial strategy and planning as well as the production, integration and amplification of our multi-channel content.

You will also help define what content goes where to support our strategic objectives and brand strategy, delivering the content customers are looking for. It is a collaborative position where you will work with our partners and stakeholders to deliver omnichannel content strategy for our social and digital, print and in-store channels.

**Key Requirements**
- Support the appropriate squad to understand their strategic objectives and support the strategic approach across Woolworths owned channels to realise the objectives
- Champion the role platforms within Woolworths and approach content strategy with best-in-market format
- Work as a collaborative member of the Content team, and leverage trends and insights for Fresh Ideas content into building creative briefs and responses
- Emulate a creative culture across the Content team by approaching with a collaborative, innovative mindset and supporting teammates to do the same
- Ensuring all assets and pieces of work created are strategically aligned, meet nutritional guidelines, are legally compliant, adhere to brand guidelines and are delivered in the right format
- Develop social and content strategies for campaigns and BAU content such as Fresh Ideas in partnership with various stakeholders as part of a squad
- Build and maintain efficient and effective relationships with our key partners; our production agency and internal stakeholders across squads and chapters

**About you**
- Degree or certificate qualified/or similar experience
- A strong creative eye
- A collaborative approach
- Passion for storytelling
- Willingness to proactively approach work
- Problem-solving mindset
- A strong passion for content, preferably within the food sector across all digital and traditional marketing channels
- Strong communication and ability to work with a variety of key stakeholders
- Knowledge of the retail industry and/ or major food brand
- Experience in other marketing/ digital marketing channels

**Grow with the Group
As an inclusive, team-first company, our people are at the core of everything we do.

We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability, sexual orientation or life stage. We are proud to be recognised as a Gold Tier Employer in the Australian Workplace Equality Index for LGBTQ+ inclusion and as an Employer of Choice for Gender Equality by the Workplace Gender Equality Agency.

As our Group continues to evolve, innovate and support our communities, we encourage our team members to do the same with their own careers, by providing ongoing opportunities to grow and make a real difference.

We value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.

We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating better experiences - for our customers and for each other.

**We’d love to hear from You
Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Woolworths Group is not responsible for any fees related to unsolicited resumes.

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