Content Strategy Manager

1 week ago


Canberra, Australia Capital Recruit Full time

Lead the strategic direction of a busy web team
- APS6 or EL1 level - experience dependant
- Woden location with a flexible working environment

**The Opportunity**:
The content strategist will be responsible for planning, designing, creating, editing, and publishing relevant content based on the department’s business objectives and users’ needs. The content strategist's main job is to develop a content strategy that conforms to and sets out to achieve business goals.

As a content strategist, you will brainstorm creative ways of engaging the audience online and produce those engaging content types.

The content strategist role requires excellent writing skills, client-facing skills, and significant SEO knowledge. The strategist must work with the organisation's content management system, web analytics platform, SEO research software, and other tools that aid the content planning and publication process.

**Key duties will include**:

- Collaborating with the Information Architect and User Experience Manager to perform research to gain in-depth knowledge of all user personas/needs
- Creating specifications and content appropriate for the department’s user personas
- Planning the editorial calendar and content proposition
- Developing editorial strategy, so content is consistent across all delivery platforms
- Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
- Collaborating with content management teams to implement the strategy
- Overseeing writing style and tone for all content
- Conducting periodic content audits

***

**Skills and Experience required**:
Previous experience in an APS6 or EL1 Content Strategy role is essential for this position. As well as APS experience, you will also possess:

- Excellent web writing skills
- Content presentation skills
- Editorial competency - you will conduct thorough audits to determine what content should be kept, edited, rewritten, and more
- Good analytical abilities to spot patterns and trends in content data

**To Apply**:
Submit a simple word version of your resume along with a cover letter that will support your claims for this opportunity. For a confidential discussion feel free to reach out to Tanisha Hine on 0428 763 184.


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