Marketing Coordinator

4 months ago

Sydney, Australia Fitness and Lifestyle Group Full time

Founded in 1998 in West Hollywood, Los Angeles, Barry's Bootcamp is the original High Intensity Interval Training (HIIT) boutique, priding itself on offering “The Best Workout in the World”. The Barry's workout takes place in the unique “red room”, our innovative program is designed to tone muscle, as well as burn up to 1000 calories per session, and creating a spike in metabolism for up to 48 hours after.
As part of Fitness & Lifestyle Group (FLG), Barry's Bootcamp (ANZ) is now firmly established in the Asia-Pacific region, with Studio locations in Sydney, Singapore, and Melbourne We pride ourselves on relentlessly pursuing excellence while having fun and bringing the very best of our global brand to the local community.
**The Opportunity**:
Based at our Sydney office, and working cross functionally with our marketing, club operations and legal teams, Barry's Marketing Coordinator takes responsibility for all aspects of our marketing activities including brand management, campaign development, content partnerships and social media management. This role would be perfect for an individual who thrives in a fast-changing and collaborative environment, where people are enthusiastic, curious and accountable.
**Key duties and responsibilities**:

- Brand management - ensure brand consistency across all marketing channels
- Campaign management - plan and manage the annual marketing calendar across owned, earned and paid channels
- Plan and execute marketing campaigns to effectively support brand and business objectives
- Corporate & Partnerships - Develop and execute strategic corporate and partnership marketing plans to drive business growth and enhance brand visibility
- Stakeholder Management - Work with the Barry's team across AU (Sydney & Melbourne) and Singapore as well as leveraging Barry's Global for support
- Social Media management and community engagement - manage and grow our social media presence across various platforms by creating organic, engaging content, with an eye for trends, as well as setting the trend.
- Content creation and management
- collaborate with FLG's production team, and Barry's team (Instructors) to create compelling and engaging digital content, including Reels, Posts and Stories that resonate with Barry's target audience.

**Skills/Experience**:

- Proven experience in a comparable marketing role.
- Strong social media skills and a deep understanding of digital marketing strategies and platforms.
- Excellent written and verbal communication skills, with the ability to create compelling content that aligns with the brand's tone and voice.
- Analytical mindset with the ability to interpret data, extract insights, and make data-driven decisions.
- Creative thinker with the ability to generate innovative marketing ideas and campaigns.
- Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects ad stakeholders simultaneously.

**In return we offer you**:

- A competitive pro rata salary plus super
- A passionate, innovative, energetic, and supportive culture. It is something we are proud of at FLG, and you will feel part of the family from day one
- Hybrid working - mixing in office and work-from-home
- A modern, vibrant office in the heart of Surry Hills
- A wide range of benefits including a complimentary gym membership

**About Fitness & Lifestyle Group**:
We are proud to be part of Fitness and Lifestyle Group (FLG). FLG's portfolio of globally renowned fitness brands includes Goodlife Health Clubs, Fitness First Australia, Jetts, Zap and Barry's. FLG has 400+ physical locations across Australia, New Zealand, Vietnam, Singapore, and Thailand. Our 9,000+ employees currently help over 700,000 people live happier, healthier, and more active lives, delivering 60 million+ workouts per year.
**Our Commitment to Diversity and Inclusion**:
At Fitness and Lifestyle Group we bring positive energy and attitude to work every day, we are proud of who we are and who we work for. We don't just accept individuality; we encourage it and acknowledge the value diversity and inclusivity brings to our organisation. We pride ourselves on empowering our team to be their authentic selves at work.

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