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Marketing Communications Lead

4 months ago


North Sydney, Australia TPG Telecom Full time

Exciting time to join a top 100 ASX listed business with big goals
- Hybrid working arrangement, mix of working from home and the office
- Access to a great selection of benefits

We’ve only just begun, but what a beginning. In a once in a generation moment, we’ve brought together powerful brands to create one united force. TPG Telecom has a powerhouse of brands which include Vodafone, TPG, iiNet, Internode, Lebara, AAPT and felix. The latest technology and brave thinking let us connect our people and communities. You could play a role in that. A big one. We invite you to bring your boldness and stand out. You are empowered. Opportunities are plenty for those ready to accept the challenge.

**This opportunity**

This role of the **Marketing Communications Lead **is to oversee, develop and contribute to the production and optimisation of effective customer communications, you will ensure that the essence of Vodafone’s brand is alive in all CLM Communications. You will use customer insights, strategic thinking, and deep knowledge of Vodafone’s brand architecture and consumer facing promise to deliver communications that are meaningful and relevant to the customer and drive commercial outcomes.

**Responsibilities**
- Develop and implement marketing communications strategies and plans that are aligned with the customer journey and target specific stages of the Pot-paid customer lifecycle adopting a test and learn mindset
- Lead a team of communications specialists, setting clear expectations, providing coaching and mentorship, and managing performance
- Oversee the development of creative assets, including messaging, graphics, and content, that engage, grow, and retain customers
- Collaborate with cross-functional teams, such as product, sales, channel, and care to ensure effective and consistent messaging
- Collaborate with Legal to define and frequently review the approval processes to enable CLM to deliver communications fast to the consumer base
- Analyse the effectiveness of marketing campaigns and adjust strategies as needed to maximise commercial outcomes
- Identify data driven opportunities to conduct experiments that can result in profitable commercial outcomes
- Collaborate with CLM and brand managers to understand business needs, contribute to the formulation of campaign solutions and align communication consistency across paid, owned and earned media
- Build relationships with internal cross-functional teams and external vendors and partners to get support to achieve the role KPI’s
- Ensure efficiency, quality, and agility in execution across all touch points

**Knowledge and experience**
- 5+ years’ experience in Customer Communications or Marketing within Telecommunications, Financial Services or Retail industries
- Proven track record of leading teams and driving them to meet targets
- Excellent leadership, project management, and organizational skills
- Strong written and verbal communication skills
- Demonstrated high credibility and interpersonal skills to work effectively with peers and senior leadership teams
- Deep understanding of the customer journey and experience, with a focus on customer retention
- Analytical driven person with demonstrated record of using insights to improve customer experience and business outcomes
- Strategic thinker and excellent planning skills
- Demonstrated experience of prioritising according to business KPIs and budget
- Innovative character keen to think out of the box in a pragmatic and systematic approach
- Familiarity with marketing technology and tools, such as marketing automation platforms and analytics software
- Experience working with Next Best Action or Personalisation programs will be a plus
- Experience working with Confluence and Jira will also be a plus

**Benefits and perks**
- Flexible hybrid way of working (from home and office)
- ‘Stay Connected Mobile’ - Access to a free mobile plan
- ‘Stay Connected NBN’ - Access to a free NBN 100 plan
- ‘Your Leave’ - an additional 4 days of leave to be used whenever you like - every year
- Access to TPG Learning Hub platform and internal development opportunities
- Access to Corporate Partner Discounts

**Our TPG Telecom Spirit**

We believe in the power of meaningful relationships to support vibrant, connected communities where everyone belongs. You will join a supportive company that is diverse and inclusive, and celebrates what makes our employees different, as well what brings us together. We want you to bring your true self to work, and to feel like your contribution matters. We encourage ambition in everything we do, from telco solutions to customer experience, to community impact. You will have real opportunities to take charge and take control.

**Bolder and better together**

We are a 2023 Circle Back Initiative Employer - we commit to respond to every applicant.

**#LI-Hybrid #LI-MG1**

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