Customer Lifecycle Lead Dan Murphy's

3 weeks ago

Darlinghurst, Australia Dan Murphy's Full time

**About Us**
Dan Murphy’s is one of Australia’s leading liquor retailers, dedicated to being the premier destination for drinks discovery.
An iconic brand that began in 1952 with a passion for helping people discover something new. Our entrepreneurial spirit has seen the business grow with today more than 250 stores across the country.

**About the role**
As the Customer Lifecycle Lead for Dan Murphy’s you will manage and create amazing and effective customer journeys to optimise retention, lifetime value, and customer satisfaction across the Subscription proposition.
You will:

- Develop, refine and drive the roadmap, strategy and guide delivery of a customer lifecycle program aligned to business goals through customer insight, segmentation, analytics and purchase behaviour.
- Build loyalty and retention by optimising customer experiences, through product offering, engaging content & using customer feedback to improve the subscription service.
- Be the owner of customer metrics, continuously reviewing and analysing to share with the business and drive KPIs - retention and churn metrics, lifetime spend, purchase frequency, transaction value, first/second/multiple purchase behaviour, product purchase (pre and post) insight.
- Seek ways to improve the customer journey and lead enhancement projects where necessary, with increasing emphasis on digital experience.
- Work collaboratively with both internal and external stakeholders to understand the end-to-end customer journey and make recommendations regarding design and user experience.
- Develop test plans and campaign requirements to be implemented by the Design and Technology teams.
- Create reports and share results and insights to the business to inform business decisions and the roadmap.
- Liaise with the Buying & Product team, creative teams and other Marketing channels for the strongest lineup of product and offers.
- This role works closely with our customer-facing channels to enhance customer experience and develop subscription campaigning, implementation and feedback.

**About You**
You’ll be a detail oriented, analytical thinker with experience in the CRM space for a subscription or loyalty based business. This role requires a methodical person, who is able to plan, communicate, hit deadlines and monitor subscriptions results through reporting and analysis. You will use data to help drive decision-making, and will use cross-team collaboration and a test-and-learn approach to continually improve the marketing mix for better customer experiences.

You’ll also have:

- Experience in Food or Beverage Marketing ideals.
- A deep understanding of what drives customer retention and engagement, preferably in the subscriptions product space.
- A proven collaborator, with the ability to influence and navigate both internal and external stakeholders.
- An understanding of recurring revenue streams.
- Current working knowledge of new product go-to-market strategies.
- A deep understanding of Digital Marketing tools.
- Experience working with external suppliers and agencies.
- Phone marketing an advantage.
- Experience working with Responsys or other CRM platforms.
- Tertiary Qualifications within Marketing is preferred.

**The Perks**
- Excellent remuneration package and flexible working in every sense.
- Everyday Rewards Card which gives you access to exclusive employee discounts across Woolworths, BIG W and Endeavour Group brands (BWS, Dan Murphy’s, etc) as well as discounts at our ALH Venues.
- Headspace days - no meetings company wide.
- Training and development - we pride ourselves in helping you realise your potential and give you the opportunity to be innovative.
- An exciting career - as our business grows, so do the opportunities for our people

**Grow with Endeavour Group**

Endeavour Group comprises a diverse range of drinks and hospitality businesses including BWS, Dan Murphy’s, ALH Hotels and Pinnacle Drinks. We are focused on growing and transforming our businesses to meet the changing needs of customers and we’re driven by a culture that puts our customers and team first.

As an inclusive, team-first company, our people are at the core of everything we do. We care deeply about creating a workplace where our team members feel valued, respected and empowered. We are committed to providing equal opportunity regardless of gender identity, ethnicity, disability or sexual orientation. At Endeavour Group we value flexibility, and encourage our team members to work in ways that meet their work/life commitments and support their wellbeing.

We work hard to create a safe and inclusive environment for all, and most importantly, we're all about creating a more sociable future - for our customers and for each other.

**We’d love to hear from You**

LI #work180

Our Talent Acquisition Team and Hiring Leaders kindly request no unsolicited resumes or approaches from Recruitment Agencies. Endeavour Group is not responsible for any fees related

  • Customer Lifecycle Lead Dan Murphy's

    2 weeks ago

    Darlinghurst, Australia Dan Murphy's Full time

    **About Us** Dan Murphy’s is one of Australia’s leading liquor retailers, dedicated to being the premier destination for drinks discovery. An iconic brand that began in 1952 with a passion for helping people discover something new. Our entrepreneurial spirit has seen the business grow with today more than 250 stores across the country. **About the...

  • Lifecycle Coordinator Dan Murphy's

    3 weeks ago

    Darlinghurst, Australia Dan Murphy's Full time

    **About Us** At Dan Murphy’s, not only are we an iconic liquor brand across Australia, but we’re also an iconic team. We work with spirit, we’re team players, we endeavour for better and are passionate about helping people discover something new; an entrepreneurial spirit that has seen the business grow with today, more than 250 stores across the...

  • Customer Lifecycle Lead

    5 days ago

    Darlinghurst, New South Wales, Australia Dan Murphy's Full time

    About UsDan Murphy's is one of Australia's leading liquor retailers, dedicated to being the premier destination for drinks discovery.An iconic brand that began in 1952 with a passion for helping people discover something new. Our entrepreneurial spirit has seen the business grow with today more than 250 stores across the country.About the roleThis is a 12...

  • Customer Lifecycle Lead

    5 days ago

    Darlinghurst, New South Wales, Australia Dan Murphy's Full time

    About UsDan Murphy's is one of Australia's leading liquor retailers, dedicated to being the premier destination for drinks discovery.An iconic brand that began in 1952 with a passion for helping people discover something new. Our entrepreneurial spirit has seen the business grow with today more than 250 stores across the country.About the roleAs the Customer...

  • Lifecycle Marketing Lead

    2 months ago

    Darlinghurst, Australia Dan Murphy's Full time

    An exciting role responsible for the development and execution of Dan Murphy’s multi-channel loyalty campaigns and initiatives! - **Take responsibility for strategic and high profile campaigns**: - **Sydney or Melbourne location - you choose, we offer true flexibility**: - **Work alongside a market leading and creative team** **About the Role** The...

  • Lifecycle Marketing Lead

    5 days ago

    Darlinghurst, New South Wales, Australia Dan Murphy's Full time

    An exciting role responsible for the development and execution of Dan Murphy's multi-channel loyalty campaigns and initiatives- Take responsibility for strategic and high profile campaigns:Sydney or Melbourne location you choose, we offer true flexibility:- Work alongside a market leading and creative teamAbout the RoleThe Lifecycle Lead is responsible for...

  • Lifecycle Coordinator

    5 days ago

    Darlinghurst, New South Wales, Australia Dan Murphy's Full time

    About UsAt Dan Murphy's, not only are we an iconic liquor brand across Australia, but we're also an iconic team.We work with spirit, we're team players, we endeavour for better and are passionate about helping people discover something new; an entrepreneurial spirit that has seen the business grow with today, more than 250 stores across the country.What...

  • Wine Advisor

    4 weeks ago

    Darlinghurst, Australia Specialty - Operations Support Full time

    **About Us** Endeavour Group was created in 2020 through the restructure and merger of the Woolworths Group drinks and hospitality businesses. With a strong track record of growth, combined these businesses form the leading customer franchise in drinks and hospitality in Australia. United behind a common purpose of ‘Creating a more sociable future...

  • Ecommerce Development Manager

    1 week ago

    Darlinghurst, Australia Dan Murphy's Full time

    **About us**: Endeavour Group was created in 2020 through the restructure and merger of the Woolworths Group drinks and hospitality businesses. With a strong track record of growth, combined these businesses form the leading customer franchise in drinks and hospitality in Australia. United behind a common purpose of ‘Creating a more sociable future...

  • CRM & Lifecycle Specialist Bws

    2 months ago

    Darlinghurst, Australia BWS Full time

    **About Us** BWS is the leading convenience drinks brand and largest Australian retailer with over 1400 stores nationally. We pride ourselves on providing exceptional customer service to our customers and are passionate about the products that we sell. **The Opportunity** If you want to be part of a dynamic and creative marketing team where you will work...

  • Talent Partner

    2 weeks ago

    Darlinghurst, Australia ED - Group Support Functions Full time

    **About Us** Endeavour Group was created in 2020 through the restructure and merger of the Woolworths Group drinks and hospitality businesses. With a strong track record of growth, combined these businesses form the leading customer franchise in drinks and hospitality in Australia. United behind a common purpose of ‘Creating a more sociable future...

  • CRM & Lifecycle Specialist Bws

    5 days ago

    Darlinghurst, New South Wales, Australia BWS Full time

    About UsBWS is the leading convenience drinks brand with over 1200 stores nationally. We pride ourselves on providing exceptional customer service to our customers and are passionate about the products that we sell.The OpportunityIf you want to be part of a dynamic and creative marketing team where you will work across all disciplines of digital then BWS is...

  • CRM & Lifecycle Specialist Bws

    5 days ago

    Darlinghurst, New South Wales, Australia BWS Full time

    About UsBWS is the leading convenience drinks brand and largest Australian retailer with over 1400 stores nationally. We pride ourselves on providing exceptional customer service to our customers and are passionate about the products that we sell.The OpportunityIf you want to be part of a dynamic and creative marketing team where you will work across all...

  • S&op Manager

    2 weeks ago

    Darlinghurst, Australia Pinnacle Drinks Full time

    **About us** Established in 2012, Pinnacle Drinks exclusively partners with winemakers, growers, brewers and distillers to deliver some of the world's leading brands across the wine, beer and spirit categories. **About the Opportunity** We have an exciting opportunity to join our Pinnacle Drinks team as Supply Chain, S&OP Manager (Wine Service and...

  • IT Commercial Lead

    6 days ago

    Darlinghurst, Australia ED - Group Support Functions Full time

    **About us**: Endeavour Group was created in 2020 through the restructure and merger of the Woolworths Group drinks and hospitality businesses. With a strong track record of growth, combined these businesses form the leading customer franchise in drinks and hospitality in Australia. United behind a common purpose of ‘Creating a more sociable future...

  • Customer Insights Specialist

    3 weeks ago

    Darlinghurst, Australia ED - Group Support Functions Full time

    **About Us** Endeavour Group was created in 2020 through the restructure and merger of the Woolworths Group drinks and hospitality businesses. With a strong track record of growth, combined these businesses form the leading customer franchise in drinks and hospitality in Australia. United behind a common purpose of ‘Creating a more sociable future...

  • CRM Specialist

    7 days ago

    Darlinghurst, Australia ALH Group Full time

    **About Us** At Australian Leisure & Hospitality (ALH), we believe in bringing people together and connecting locals to their local pubs, enabling great experiences and positive, memorable moments. We are the largest hospitality provider in Australia, owning and operating venues in over 350 communities across Australia and focused on empowering our teams to...

  • Micro Space Planner

    3 weeks ago

    Darlinghurst, Australia ED - Group Support Functions Full time

    **About Us** Endeavour Group was created in 2020 through the restructure and merger of the Woolworths Group drinks and hospitality businesses. With a strong track record of growth, combined these businesses form the leading customer franchise in drinks and hospitality in Australia. United behind a common purpose of ‘Creating a more sociable future...

  • Micro Space Planner

    2 months ago

    Darlinghurst, Australia ED - Group Support Functions Full time

    **About Us** Endeavour Group was created in 2020 through the restructure and merger of the Woolworths Group drinks and hospitality businesses. With a strong track record of growth, combined these businesses form the leading customer franchise in drinks and hospitality in Australia. United behind a common purpose of ‘Creating a more sociable future...

  • Commercial Brands Sourcing Specialist

    2 weeks ago

    Darlinghurst, Australia Pinnacle Drinks Full time

    **About Us** Endeavour Group was created in 2020 through the restructure and merger of the Woolworths Group drinks and hospitality businesses. With a strong track record of growth, combined these businesses form the leading customer franchise in drinks and hospitality in Australia. United behind a common purpose of ‘Creating a more sociable future...