Marketing Automation and Conversion Consultant

1 week ago

Perth, Australia Curtin University of Technology Full time

Full time, continuing (permanent) position
- $99,040 - $106,339 (G07) + 17% superannuation
- Make a significant impact on shaping the educational journey of future students

**Job Reference: 1173051**

**Your new role**

Do you have a passion for marketing automation and experience in crafting effective conversion programs that deliver results? We're seeking a skilled** Marketing Automation and Conversion Consultant** to play a key role in transforming future student experiences at Curtin University.

In this role, you will lead a high-performing team in executing University Marketing’s vision to drive conversion from acquisition through to admission through developing, implementing and managing personalised engagement and nurture programs, leveraging your deep understanding of channels, data-driven insights, and industry best practices.

You will be our in-house expert in driving the continuous optimisation and management of our marketing automation platform, **Marketo**, where your technical expertise will successfully develop and oversee a comprehensive roadmap of platform enhancements to support a leading future student experience.

This role will also be responsible for database management, ensuring data integrity and strict compliance with privacy requirements. If you have experience in this area, we are keen to hear from you

**To be successful, you will have**:

- Extensive experience in marketing automation, CRM management, and/or digital marketing.
- Strong project management and coordination experience, with the ability to effectively lead a team to achieve exceptional results.
- Experience managing diverse stakeholder relationships to ensure the delivery of efficient and effective project outcomes.
- A strategic mindset with the ability to identify opportunities and develop creative or technical solutions to meet audience and university objectives.
- Demonstrated understanding of customer journeys, lead-generation, nurture, and conversion principles.
- Demonstrated technical proficiency and in-depth knowledge of Marketo, or a similar marketing automation platform.
- Strong analytical skills and the ability to translate data into actionable insights.

**Please note**: A current valid **Working with Children’s check** is an **essential** requirement for this position.

**You can look forward to** playing a pivotal role in providing compelling content and engagement opportunities to prospective students to elect Curtin as their university of choice. You will continue to foster strong relationships to ensure prospective students receive exceptional support and guidance throughout the entirety of their acquisition to admission user journey. Join our dynamic and high performing team to make a significant impact on shaping the educational journey of future students

Please note you will require current work rights in Australia that match the tenure of this role.

***
**About us**
***
**Marketing Operations and Engagement**
***

**Curtin University**
***
We are an energetic, dedicated team of academics and professionals working together to provide global solutions through quality graduates and innovative research. Curtin is a welcoming space where integrity, respect for one another, courage, excellence, and impact are essential to everyday life. Situated on Whadjuk Nyungar Country, our vibrant campus includes an art gallery, gym, childcare and medical centre, and endless food options including a supermarket.

**Join us**

Please provide a cover letter, and your CV to allow us to assess your suitability for this role.

To view a copy of the Position Description, please copy and paste the following link into your web browser.

**Applications close**: 11:15AM AWST Thursday 14 March 2024

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