Social and Digital Media Officer

2 months ago

Brisbane, Australia Queensland Health Full time

Our team is at the heart of Queensland Health's online presence, creating compelling narratives and engaging content that informs, inspires, and connects with our diverse audience.
We manage and moderate a broad range of digital platforms, including our podcast, blog, e-newsletter and popular social media accounts on Facebook, Twitter, Instagram, YouTube, and LinkedIn.
Join us to leverage the power of social and digital media and transform the way we communicate health information to the people of Queensland. This is more than a job, it's an opportunity to make a real difference.
The Strategic Communications Branch, within the Department of Health, delivers the strategic communications priorities of Queensland Health, and supports communication activities delivered by Hospital and Health Services.This is an exciting permanent full-time position located in the Brisbane CBD.
About the roleThe Social and Digital Media Officer is in the Social and Digital Media team. The Social and Digital Media team:

- identifies, plans, and develops positive, proactive, and reactive social and digital media strategies, campaigns, and content
- manages and moderates Queensland Health owned social and digital media platforms, including the podcast, blog, e-newsletter and social media platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn)
- develops and implements the Department's social and digital media advertising strategy.

**The successful personThe successful person will**:

- have great interpersonal and written communication skills, to, to effectively communicate with Queensland Health's social media audiences, in line with a set style guide and tone of voice.
- havecustomer service experience in a professional environment, to effectively manage enquiries, source information, and escalate any issues appropriately.
- know all about contemporary digital and social media communication platforms, practices and analytical skills, to forecast and identify trends and challenges in the new media landscape.
- have experience using and interpreting analytics, such as Facebook Insights and Google Analytics, to track and assess the performance of social media channels and content, evaluating the results against key performance indicators and reporting them to management.
- be able to to collaborate and contribute to the positive culture of a team with a track record of maintaining a customer service mentality and supporting all colleagues to succeed.

About usThe Department of Health (the department) has a diverse set of responsibilities, and a common purpose of providing highly effective health system leadership. The department is responsible for the overall strategic leadership and direction of the public health system in Queensland. We strongly believe in the need to work with people that value the goals of our organisation and who will thrive in our workplace.
The Strategic Communications Branch (SCB) is within the Strategy Policy and Reform Division (SPRD) within the Department. The branch delivers on the strategic communications priorities of Queensland Health. SCB provides strategic communications advice and manages all communications outputs for the Department of Health and acts as system leader in supporting communication activities delivered by Hospital and Health Services.SCB oversees:

- communications strategy development, delivery and evaluation
- statewide behaviour change marketing campaigns
- consumer research and insights
- media and issues management
- corporate and clinical communications
- internal communications
- partnerships and sponsorships
- strategic stakeholder engagement
- digital and social media content production and management
- creative, design and audio-visual production services
- online and web services
- events management.

**Benefits**:

- A fast-paced, challenging, and supportive environment
- Competitive salary + generous superannuation and leave loading
- Flexible working arrangements
- Diverse work culture
- Career training and development

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