Campaign Analyst

Hybrid model of 50/50 WFH and in office, Homebush office location.
- Working within a team of 7, to drive full optimisation of campaigns digitally.
- Work indirectly with marketing to support Lifestyle and Acquisition campaigns.

**About the Role**

**You will be a key team member of the Data Analytics and Insights Team and play an important role in driving success within the bank. Your primary focus will be, but is not limited to;**
- Using analytical tools, interpret large data pools to provide actionable outcomes for campaign optimisation.
- Manage and develop the presentable data to reflect performance and trends for report ability back to the business.
- Collaborate and work indirectly with a number of teams across core business functions and drive proactive conversation.
- Present recommendations, driven by data to achieve business objectives constructively.
- Use real-time data to analyze, assess and provide reactive changes mid campaign to maximise exposure and ROI.
- Continue to stay driven by industry trends and provide recommendations to the business for how we can be competitive and driving optimisation with the best tools available.
- Assist with ad-hoc analysis and reporting requests as needed.

**The successful applicant will have**:

- Demonstrate an ability to work collaboratively in a cross-functional team environment, with strong problem-solving and project management skills.
- Proficient in SQL and Google Analytics, with the ability to manipulate, analyze, and interpret large data sets.
- Strong understanding of marketing campaign management, including segmentation, targeting, and measurement methodologies.
- Excellent communication skills, with the ability to effectively present complex data and insights to both technical and non-technical stakeholders.

**Other criteria includes**:

- Familiarity with other analytics tools and platforms, such as Tableau, Adobe Analytics, or Microsoft Power BI, is a plus.
- Familiarity with conversion pixels, tracking tags and ad serving platforms.
- Bachelor's degree in Marketing, Business, Data Analytics, or a related field.

**About us**

Teachers Mutual Bank Limited is one of the largest mutual banks in Australia. We are a globally-recognized ethical company with profit-for-purpose as the business model and philosophy. At our Bank, social responsibility is built-in, not bolted on and drives our business practices, people, and products.

We are proud to serve some of Australia’s essential workers in education, emergency services and healthcare. We believe they deserve a bank that does good for their community.

We have been named on the World’s Most Ethical Companies list nine years in a row and are the only bank in Australia to have all wholesale and retail mortgages and deposits certified as responsible by the Responsible Investment Association of Australasia.

Our employees embrace the core values of passion, advocacy and sustainability, and contribute to a diverse and inclusive workplace culture founded on mutual respect, equality and a focus on delivering exceptional member service.

**How to apply**

Please click the APPLY button and follow the prompts.

For a confidential conversation, please contact Lyndsay Flett,