Digital Sales Manager

2 weeks ago

North Sydney, Australia TPG Telecom Full time

Exciting time to join a top 100 ASX listed business with big goals
- Hybrid working arrangement - mix of WFH/office
- Access to a great selection of benefits

We’ve only just begun, but what a beginning. In a once in a generation moment, we’ve brought together powerful brands to create one united force. TPG Telecom has a powerhouse of brands which include Vodafone, TPG, iiNet, Internode, Lebara, AAPT and Felix. The latest technology and brave thinking let us connect our people and communities. You could play a role in that. A big one. We invite you to bring your boldness and stand out. You are empowered. Opportunities are plenty for those ready to accept the challenge.

**Role Purpose & Environment**

The Digital Sales Manager is accountable for meeting or exceeding Digital Sales and Upgrades targets by managing a digital product and offer portfolio. Central to the role will be end-to-end responsibility for the coordination of digital capability, offers, promotions and campaigns, working closely with digital product, content, visual design, UX, production, brand, customer lifecycle management, and pricing teams to drive channel performance improvements to achieve targets.

You will also have responsibility in conjunction with the Senior Digital Sales Manager for promoting the digital agenda across the business, including securing digital offers, capability requirements, customer experience improvements and traffic generation opportunities to improve digital mix. You will be accountable for streamlining communication and execution of products and promotions impacting digital channels, assisting with sales reporting, forecasting sales impact of offers and promotions and aligning initiatives to the digital budget. To achieve this you will need to be highly effective at stakeholder management and have strong commercial acumen.

**Responsibilities**
- Digital sales plan execution and measurement: ensure best-practice campaign execution and performance measurement across a multi-functional team with a strategic and commercial focus; evangelise data-driven decision making in a test & learn environment towards continuous improvement
- Product and offer management where impacting digital channels: consolidation of information, removal of inconsistencies and open questions, visualisation, briefing and streamlining communication to ensure the efficient flow of information to enable the greatest outcome from the initiative.
- Deliver business cases to support driving initiatives through prioritisation processes
- Measurement, analysis & insight generation as well as forecasting of products, offers, campaigns and funnel metrics across key digital journeys, working closely with the Digital Analytics team and other digital sales managers.
- Work closely with internal stakeholders such as digital product, content, visual design, UX, production, brand, customer lifecycle management, and pricing teams to ensure alignment between the cross-channel product, offer and promotion portfolio and initiatives
- Drive merchandising strategy and briefing, working closely with content, visual design, pricing and brand teams to ensure alignment and best outcome achieved
- Manage a rolling calendar of digital offers including the end-to-end merchandising strategy to optimise and drive towards digital sales targets
- Work with other Digital Sales Managers and Digital product owners to take ownership of the capability roadmap and promotion strategy.
- Sub focus: creation and management of a digital partnerships execution to grow digital traffic and sales from untapped external parties
- Work with the digital analytics team to create and monitor product and campaign dashboards within the Google Analytics suite, identifying gaps and opportunities and reporting on key trends
- Regular analysis of customer verbatim from various sources (eg. Chat transcripts, CSAT survey), identification of trends and recommendations to improve the online customer experience

**Knowledge & Experience**
- Strong communication skills across all levels of an organisation
- Commercial acumen, strong understanding of prioritisation
- Experience using Google Analytics suite
- Digital sales experience, ideally within a fast-paced environment
- Excellent relationship-building and persuasion skills
- Digital partnerships execution
- Strong negotiation skills and ability to communicate complex concepts/business issues verbally and in writing to peers and management

**Benefits and perks**
- Flexible hybrid way of working (work from home and office)
- ‘Stay Connected Mobile’ - Access to a free mobile plan
- ‘Stay Connected NBN’ - Access to a free NBN 100 plan
- ‘Your Leave’ - an additional 4 days of leave to be used whenever you like - every year
- Access to TPG Learning Hub platform and internal development opportunities
- Access to Corporate Partner Discounts

**Our TPG Telecom Spirit**

We believe in the power of meaningful relationships to support vibra

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