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Head of Digital Marketing

4 months ago

Melbourne, Australia ANZ Banking Group Full time

About the role

At ANZ our purpose is to shape a world where people and communities thrive. We’re making this happen by improving our customers’ financial wellbeing so they can achieve incredible things - be it buying their home, building a business or saving for things big or small.

This role is responsible for improving our brand reputation, deepening customer relationships and growing revenue through shaping, enabling and implementing digital marketing and data-led marketing insights for ANZ Institutional.

This experienced marketing leader uses superior commercial marketing and stakeholder skills to meaningfully engage customers, support RMs, and uplift marketing’s credibility and contribution as a key growth enabler and trusted strategic partner of the Institutional business.

**This role is accountable for the following**:
Develop and execute the annual digital marketing plan for Institutional Australia
Develop data-led marketing insights as the foundation for all our marketing endeavours
Measure and evaluate the contribution of plan activities to reputation, relationships and revenue
Provide solid guardrails and ensure compliance for well-managed non-financial risk
Lead the growth of our Institutional digital maturity, enhancing capability and digital experience
Deliver co-ordinated, coherent plans across coverage and product with customer at the heart
Derive data-led insights from research and data to focus engagement on the right customers and optimise marketing performance
Build once for many to uplift campaign consistency, longevity and cross-sell across geography, sector and product
Role model ANZ’s values and, as a senior marketing leader, contribute to our positive culture (including risk culture)

**Role Location**: Melbourne preferred (but open to other locations)

**Schedule**: Full time

**Role Type**: Permanent

What will your day look like

Working with digital, marketing, product, coverage, sector and communications colleagues across and beyond Institutional, the role brings the digital and insights smarts to authentically engage the right customers with tailored, targeted initiatives, execute beautifully, streamline the everyday, and free capacity for uplift.

What will you bring?

We know not everyone will bring all of the skills and experience, and at ANZ we are focused on people bringing a growth mindset to their approach to work. Some of the skills we are looking for are below, but don’t worry if you don’t have all of these as learning on the job is the way we work.
But back to some of the skills
- The ‘must have’ knowledge, skill and experience (KSE) the role requires are:
Financial services digital marketing, media and creative agency process leadership
Commerciality and customer centricity in complex multi-faceted, service-led organisations
Digital marketing and insights strategic delivery directly enabling business objectives and delivering profitable growth
Marketing technologies/ CRM, websites, marketing automation, e-commerce, web analytics and CMS
Extracting, generating, interpreting and communicating valuable customer insights, and influencing action
Leading specialist and cross-functional teams, role modelling, coaching, feedback, supporting excellence and growth
Human centred design and agile methodologies
Superior relationship and stakeholder influencing skills, effectively influencing for change to drive optimum results
Managing and prioritising multiple projects to a high standard

The ‘good to have’ knowledge, skill and experience (KSE) the role requires are:
Good understanding of ANZ enterprise-level digital marketing technologies, capabilities, roadmaps and ways of working
Experience developing and managing significant ANZ marketing campaigns with emphasis on digital / B2B
Institutional experience and knowledge of the Australian Institutional landscape
Growing B2B marketing capability in others
Podcast promotion
So, why join us?

This is an exciting time to be a leader within one of Australia's biggest banks as we take advantage of the rapid change and disruption of traditional banking business models.

As a Purpose-led bank, we’ve committed to delivering commercial and societal outcomes across environmental sustainability, financial wellbeing and household affordability. We deliver these sustainability commitments with our customers, in our business and across the communities where we operate.

Our culture is critical to making this happen so that we can adapt, evolve, and to flourish over the long term. That’s why we ask our people to focus on three key things: Creating Opportunities, Delivering What Matters and Succeeding Together.

We support our leaders with tools, tips and online coaching so that they can help their teams focus on these things too, helping them to grow and succeed in their roles.

Job Posting End Date

24/03/2023, 11.59pm, (Melbourne Australia)