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CRM Campaigns Officer

4 months ago

Gold Coast, Australia Southern Cross University Full time

Continuing, full time opportunity
- Flexible work from home options and excellent employee benefits
- Work from Gold Coast or Lismore, relocation support available

**About** us**:
Southern Cross University is a values-led, dynamic and rising institution of excellence committed to transforming tomorrow. Our game changing new education model brings a deeper learning experience, improving individual student outcomes, quality of life and a better way to learn.

Southern Cross University’s new 2030 strategy is founded on our people and our purpose to change**_ _**lives through revolutionary learning and research with real impact.**_ _**Learn more about our purpose, values and strategy by clicking here.

Working at Southern Cross University combines a rare combination of being surrounded by ambitious students, amazing and dedicated colleagues and an environment of stunning natural beauty. We are leaders in our communities in the Northern Rivers region of New South Wales, Coffs Harbour and the Gold Coast and pride ourselves on helping shape a better tomorrow.

**About the opportunity**:
The Office of Engagement, encompassing Digital Experience, Advancement, Marketing, Communications, Partnerships, Alumni and Future Students, has carriage of a range of external relations and activities that support the realisation of the University’s Strategic Goals.

The CRM Campaigns Officer is responsible for the delivery of effective marketing campaigns built around customer relation technology and audience segmentation. You will play a central operational role in ensuring marketing communications are delivered on time, with optimal content to the targeted audiences. Working closely with the CRM Campaigns Lead, you will assist in the reporting of campaign performance and effectiveness across the year. More specifically you will:

- Work collaboratively with marketing and recruitment stakeholders to support campaign execution through CRM and M365, drafting requirements for review and approval.
- Support prospective student engagement and contact strategies, across all audience segments, through our eDM channels, including automation and manual eDMs.
- Collaborate with the design team, content, studio, recruitment and marketing teams on creative assets, eDMs and nurtures to deliver personalised, relevant communications to our key audiences.
- Contribute to the tracking of conversion, load data, pipelines, engagement and stakeholder management in refreshing reporting data and dashboards.

**About you**:
You will be able to demonstrate prior success in similar roles, successfully working with wider teams and independently to deliver successful marketing campaigns. You will have prior experience in identifying and segmenting target audiences with the CRM environment to increase engagement levels and conversion: More specifically, you will have:

- A degree in marketing, communications, business and experience in contemporary CRM marketing, or equivalent experience.
- High-level written and verbal communication skills, including a track record of effective stakeholder liaison and developing effective marketing materials.
- Strong technical competency with Microsoft Office products, including Excel and SharePoint. Direct experience in Microsoft Dynamics (and automation) is desirable.

**Salary and benefits**:
Our staff benefit from flexible work arrangements, including hybrid work models, generous parental and carer’s leave provisions, wellbeing initiatives, employee assistance programs and professional learning opportunities. This position is:

- Full-time, continuing (permanent) role
- Located at either Gold Coast or Lismore.
- HEW Level 5. The base salary ranges from $73,987 - $82,271 per annum, plus 17% employer’s contribution to superannuation. The total remuneration package is up to $96,257 per annum.

Find out more about working at SCU by visiting Why Work at SCU.

**Application requirements**:
Job applicants must be an Australian or New Zealand citizen, Australian permanent resident or currently hold a visa with ongoing work rights in Australia. Employer visa sponsorship is not available for this position.

**Further information**:
**Closing Date: 11.30pm AEST, Wednesday 26 April 2023**
- Southern Cross University is committed to diversity and social inclusion and aim to ensure equality in the recruitment of our staff. Applications are supported and encouraged from those that bring diversity to the University. _

**Together, we are Transforming Tomorrow.**: