Marketing Engagement Coordinator

1 month ago

Perth, Australia Curtin University of Technology Full time

Fixed-term, Full-time opportunity until the 17th October 2025
- $93,066 - $98,730 per annum (G06) plus 17% Superannuation
- Office-based, located full-time on-campus at Curtin University, Bentley Campus a

**Job reference: 750689**

**Your new role**
Ready to make your mark on the student experience? We are seeking a talented and driven Marketing Engagement Coordinator (CX & Content) to join our dynamic team at Curtin University. In this role, you will play a crucial part in enhancing the future student journey by creating and implementing high-quality, user-centric content and personalised nurture campaigns.

Co-located between the project team and the Marketing Engagement Team, you’ll ensure alignment across the entire student journey, creating impactful content that engages prospective students at every touchpoint.

We are looking for someone with strong UX writing and editing skills, digital marketing experience, and proficiency in marketing automation tools like Marketo. If you're passionate about creating engaging content and delivering results that shape the student experience, we want to hear from you

**Key duties and responsibilities include**:

- **Coordinate content production**: Oversee the end-to-end development and delivery of content across digital touchpoints, ensuring alignment with Curtin's brand tone of voice.
- **Ensure engaging and accessible content**: Create content that is not only engaging but also meets global accessibility standards, enhancing the user experience across all digital touchpoints.
- **Monitor performance and trends**: Analyse engagement metrics and stay updated on industry trends to continuously improve recruitment strategies and meet the evolving needs of potential students.

**We are looking for someone with**:

- A degree in marketing, communications or another relevant field with subsequent relevant experience; or extensive experience and specialist expertise or broad knowledge in marketing and communications; or an equivalent combination of relevant experience and/or education/training.
- Demonstrated understanding of direct marketing, lead generation, nurture and conversion principles.
- Proven ability to become proficient with Marketing Automation and digital engagement platforms.
- Demonstrated understanding of user experience (UX/UI) and content design principles.
- Skilled writing and editing expertise, with the ability to craft clear, concise, and compelling content for diverse audiences and contexts.
- Strong analytical skills with the ability to interpret data and make informed recommendations.
- Demonstrated time management and organisational skills, with proven ability to meet deadlines, using initiative when deviations from planned goal are necessary.
- Experience in Marketo, Salesforce or alternative marketing automation software, along with knowledge and/or delivery of Sales Training (Desirable).
- Experience working in a university or higher education environment (Desirable).

Work Requirements:

- Must have current work rights in Australia matching the tenure of the role.
- Based in Perth, WA or have confirmed plans to relocate. **Relocation and sponsorship support are not available.**

To apply, please provide your CV and a cover letter to allow us to assess your suitability for this role.

**Applications close: Sunday 10th November 2024, 12pm AWST**

**About Curtin**
We are an energetic, dedicated team of academics and professionals working together to provide global solutions through quality graduates and innovative research. Curtin is a welcoming space where integrity, respect for one another, courage, excellence, and impact are essential to everyday life. Situated on Whadjuk Nyungar Country, our vibrant campus includes an art gallery, gym, childcare and medical centre, and endless food options including a supermarket.

**_Disclaimer_**:

- Curtin reserves the right at its sole discretion to withdraw from the recruitment process, not to make an appointment, or to appoint by invitation, at any time. We reserve the right to remove the advert earlier than the date on the advert._

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