Marketing Specialist

FooDao was established in 2020 in the vibrant city of Melbourne, Victoria. From our inception, we have taken pride in crafting traditional and authentic Chinese street food, while incorporating a modern twist that elevates our culinary offerings to an entirely new level. Our mission is to delight our customers with the rich flavors and textures of Chinese cuisine, presented with contemporary flair.

We aim to offer Chinese fast food that is synonymous with high quality, high affordability, and exceptional convenience, ensuring that our customers always receive the best value and service.

Currently, FooDao proudly operates four directly-managed stores, each reflecting our commitment to excellence and customer satisfaction. We have also expanded our reach through strategic partnerships with two franchisees. These partnerships help us bring the FooDao experience to a wider audience, ensuring that more people can enjoy our unique blend of traditional and modern Chinese cuisine.

As part of our ongoing business expansion, we are seeking a talented and dedicated Marketing Specialist to join our team. This role is crucial in helping us to further enhance our brand presence, engage with our customer base, and drive our growth initiatives. If you are passionate about marketing and excited about the opportunity to work in a dynamic, innovative environment, we would love to hear from you.

As our Marketing Specialist, you will be responsible for:

- Building our social media footprint in line with organisational goals
- Implementing, administration and reporting of commercial marketing activity including market excitement campaigns
- Preparing weekly marketing reports
- Driving our multi-channel marketing plan and associated calendar of key activities
- Formulating marketing strategy, including pricing & promotion, product positioning, marketing, place & sales strategy
- Coordinating with other functional teams to synchronize action status to secure the successful launch of the products
- Use integrated marketing to promote new product testing, launching, channel coverage, retail coverage etc
- Supporting the maintenance and development of internal tools, including databases and intranet sites (e.g. partner portal) and public website
- Effectively manage campaign expenses by staying on budget٫ appropriately estimating monthly costs٫ and reconciling any discrepancies that may arise
- Conduct market research on keywords, consumer trends, and competing brands. Collating marketing research, competitive analyses, as well as campaign results
- Through competitiveness analysis, execution of market objectives, policies, and programs to support the company business growth and development

Skills and experience requirements:

- Qualification in Marketing
- Have a minimum 2 years’ experience as a Marketing Specialist or in a similar role
- Have a flare for creativity and an eye for detail
- Have outstanding verbal and written communication skills
- Mandarin speaking is highly regarded
- Organised and ability to meet strict deadlines
- Ability to multi-task and work under pressure
- Solid understanding of SEO, KOL, Google AdWords, Google Analytics, social media advertising etc
- Experience managing and tracking digital marketing and social media platforms
- Strategic, target and data driven with reporting and analytical skills

Pay: $75,000.00 - $85,000.00 per year

**Benefits**:

- Employee discount
- Profit sharing

Schedule:

- 8 hour shift

Supplemental pay types:

- Performance bonus

Work Authorisation:

- Australia (required)

Work Location: In person

Application Deadline: 01/07/2024
Expected Start Date: 30/05/2024