Digital Marketing Analyst

3 weeks ago

Hawthorn East, Australia Coles Group Full time

We’ve been trusted to serve Aussie communities since 1914 and grown to become a top 30-listed on the ASX with 120,000 team members and a portfolio of iconic brands. At Coles Group, you’ll not only get to make a difference to millions of Aussie lives—you’ll also get to see your impact.

**About the team**:
Marketing powers one of Australia’s biggest brands. Our team connects us with millions of Aussies each week. Whether it’s through engaging content, omnichannel storytelling or thunderclap advertising that reaches 98% of Aussies, we connect in many ways.

**About the role**:
A rare opportunity for a Digital Marketing Analyst has arisen within our passionate and energetic Digital & Data Transformation team. This is a great opportunity to join a dynamic team focused on driving personalisation for our customers and enhancing their lifecycle and loyalty journey.

You’ll use your insights and strategic thinking to help shape and enhance the customer experience and support Coles Online by providing valuable insights and strategic direction.

This is a unique opportunity to drive results and make a meaningful impact in a true test and learn environment, where initiative, collaboration, and creativity are encouraged and supported.

***
**What you’ll be doing**:
Reporting to our Digital Marketing Analytics Manager, you’ll drive the success of Digital Marketing Campaigns and enable marketing teams with data and insights to influence decision-making and increase marketing effectiveness.

***
**You’ll also**:

- Use various analytics tools and marketing technology platforms and customer data assets to identify and create target audiences based on campaign objectives.
- Manage the distribution of customer data to multiple platforms and across various formats.
- Enable use of audience/segmentation/data models across analytics tools.
- Define and track success metrics for marketing campaigns.
- Produce data visualisations and reports to generate actionable insights for marketing stakeholders.
- Interpret customer and campaign data, identifying correlations and trends as inputs into campaign strategy or as part of post implementation reviews.

**What you bring**:
Tertiary qualified in Advertising/Marketing/Business, you have 2-3 years’ experience in a data and analytics function, in-house or within an agency.

You’ll demonstrate data-driven marketing and campaign analytics expertise with experience working with large datasets and audiences.

***
**You’ll also need**:

- Ability to work with various analytics querying languages (SQL, R, Python).
- Ability to visualise data through building and evolving reports/dashboards.
- Experience with SQL and relational databases as well as customer segmentation & targeting.
- Excellent verbal and written communication skills.
- Excellent analytical and problem-solving skills.
- Ability to interpret data, identifying correlations and trends, drawing actionable insights.

LI-MAR

With us it’s not about the discounts (although you do get those), it’s about joining a team where your wellbeing and professional development is our investment and celebrating your contributions is the norm. And because everyone leads unique lives, we offer flexible work, additional leave and parental leave entitlements.

Job ID: 118309

Employment Type: Full time

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