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Digital Media Specialist
4 months ago
We have an exciting opportunity for a Digital Media Specialist to join the Marketing and Communications team.
In this role you will be providing crucial support for key acquisition business objectives such as the activation of Paid Search, Paid Social and Programmatic strategies as well as assisting with the planning, implementation, optimisation and reporting of paid digital campaigns using range of digital channels including but not limited to, social, search and display.
Under the direction of the Digital Media Manager and Head of Digital Marketing, you will support the develop and implementation of all digital campaigns in collaboration with media agencies, partners, and vendors to enhance marketing performance and enrich Swinburne’s reputation and gain market share across various audience segments.
This role will also support other key aims of the division relating to brand, prospecting and conversion of students to the University and delivering effective value on paid digital media investment in alignment with student acquisition and brand objectives.
**About You**
To be suitable for this role you will need to have experience in the below key accountabilities:
- Significant experience across at least 2 channels (search, programmatic, social) with intermediate to advanced knowledge of display, social, mobile, video and search platforms
- Demonstrable knowledge of Search & Programmatic bid management tools and paid social platforms, e.g. Google Ads, Facebook Business Manager, DV360, Adobe Ad Cloud etc.
- Experience in Facebook Ads Manager, Snapchat Ads, LinkedIn Campaign Manager, TikTok Ads, Twitter Ads and Canva
- Strong attention to detail, time management skills and the ability to manage competing deadlines
**Qualifications**
A tertiary qualification with subsequent relevant experience or an equivalent combination of relevant experience and/or education/training
**About Swinburne University of Technology**
Swinburne Horizon 2025 draws upon our understanding of future challenges. With this new strategic plan, we choose to build Swinburne as the prototype of a new and different university - one that is truly of Technology, of Innovation and of Entrepreneurship, and proud of it. We are committed to a differentiated university proposition in education and research, so that:
- Every Swinburne learner gets a work experience
- Every Swinburne graduate gets a job
- Every Swinburne partner gets a tech solution
- Swinburne is the prototype of global best practice
The achievement of our 2025 moon shots depends on our capacity to work collectively, always, as One Swinburne.
**To Apply**
Please submit your CV and cover letter addressing your suitability for this position.
To review the Position Description and to apply, please scroll down to the bottom of the page.
If you are viewing this advert from an external site, please click ‘apply’ and you will be redirected to Swinburne’s Jobs website to access the Position Description at the bottom of the page.
**Applications Close: 5 pm, Friday 9th June 2023**
Swinburne offers flexible working options, leave and parenting/carer policies to support work life balance.
**Equity and Diversity**
Swinburne is a large and culturally diverse organisation and we are proud of our commitment to equity, diversity and inclusion through key initiatives. For further information on all our initiatives visit our Equity & Diversity website.
We welcome and encourage applicants from diverse backgrounds to apply.
**Aboriginal and Torres Strait Islander Applicants**
**_We are a 2023 Circle Back Initiative Employer - we commit to respond to every applicant_**
- #LI-SW_
