Clinical Marketing and Education Manager

3 weeks ago

Macquarie Park, Australia Alcon Full time

Are you an agile learner capable of absorbing clinical and technical information to deliver compelling and memorable content to a variety of audiences using different methods of engagement?

We are looking for a talented professional with a passion for working in a technical environment. Reporting to the Head of Marketing, the Clinical Marketing and Education Manager is responsible for shaping the Medical Education and Events strategy including branding, faculty engagement and key opinion leader (KOL) management. The Clinical Marketing and Education Manager will also identify opportunities to maximise access to Advanced Technologies with customers and patients and, develop programs and tools to support. To be successful, you will have a high level of business acumen, be a creative thinker and be able to balance competing priorities, all while honing your skills as a modern-day educator.

Core Competencies

Medical Education and Events (ME&E): Develop and implement the medical education and events strategy including building upon the brand heritage of Alcon-led meetings and presence at 3rd party congresses

Advanced Technologies: Uncover customer unmet needs and tailor programs, tools and resources to address gaps.

Training and Education: Demonstrate a depth of clinical and technical knowledge to create and maintain comprehensive educational programs to support local teams. This will include collaborating with Regional and Global partners to leverage assets and expertise as required and, supplement with local resources as needed

KOL Engagement: Establish Key Opinion Leader (KOL) strategy and coordinate, facility engagement, agenda management and requests. Manage associated KOL contractual requirements and honorarium utilising internal tools

Financial Acumen - Be an active contributor to overall budget management through effective agency partnership, PO and invoice administration

Leadership Qualities - Bring a positive attitude with ‘out-of-the-box’ thinking to overcome barriers to execution. This role offers the right person, the right opportunity to shine and achieve professional career aspirations

Essential Requirements
- Business, Marketing and/or Science-related degree or equivalent
- Demonstrated training and education background with an understanding of adult learning principles and customer learning journeys
- High-level of business acumen and experience with working at all levels within an organisation
- Demonstrated relationship building, story-telling both written and verbal, and creative mind-set

Preferred Requirements
- Qualifications in Optometry, Orthoptics and/ or Education would be helpful but not essential
- Proven experience working in marketing and leading a team of cross-functional partners to deliver results

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