Digital Marketing Manager

2 weeks ago

Melbourne, Australia LUCAS Restaurants Full time

Opportunity to work on some of Australia's most iconic brands
- Great company culture & generous staff discounts
- Newly created created role due to company growth

**About LUCAS Restaurants**:
Home to Australia’s most beloved and acclaimed restaurants, including Chin Chin Melbourne and Sydney, GoGo Bar, Kisumé, Hawker Hall, Baby Pizza, Yakimono, Society and Grill Americano. Australian in our approach and unbound by dining traditions, creating venues and experiences to be shared with others.

**About the Opportunity**:
The LUCAS Restaurants Digital Marketing Manager will be in charge of the development and execution of the digital marketing strategy across our growing portfolio of brands.

This newly created role will have 1 direct report, and work in partnership with the Lucas Restaurants Senior Brand Manager and Senior Creative to ideate and deliver and manage industry leading marketing campaigns.

**Main Role Responsibilities**:

- Design, build and maintain our market leading social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimise spend and performance based on the insights
- Brainstorm new and creative growth strategies alongside the creative and marketing teams
- Work collaboratively with agency and third parties to create engaging social strategies
- Build effective relationships across the business to support the reputation of the marketing team in the broader business

**Experience, Skills & Attributes**
- Min 5 years experience in similar role in an agency or inhouse
- Familiarity with managing a brands digital presence across all key channels
- Strong ability to manage relationships with internal and external suppliers, partners, and stakeholders
- Well organised with an exceptional ability to multi-task
- High level of attention to detail
- Flexibility in approach, and an ability to embrace a dynamic, ever-changing workflow
- A genuine passion for the hospitality industry
- University degree in marketing, digital technology or similar

**Working with LUCAS Restaurants**:
People are at the core of our success and our culture goes beyond our workplace. In addition to a competitive salary, you will enjoy a 50% discount across our venues, retail and wellbeing benefits and development opportunities to support and grow your career. Hospitality from the heart and respect for all defines our guiding values - we call it LUCAS Hospitality.

**Interested?**

Sound like you? Then click “Apply” and submit your current CV and cover letter.

For more information on what it’s like to work at LUCAS Restaurants, visit

**_Make LUCAS Restaurants your next career move_

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