Digital Marketing and Product Analyst

5 months ago

Melbourne, Australia McMillan Shakespeare Full time

The McMillan Shakespeare Group (MMS) is a trusted provider of salary packaging, novated leasing, disability plan management and support co-ordination, asset management and related financial products and services. From our origins in 1988 when we created Australia’s salary packaging industry to today, MMS has a proud history of innovation and exceptional service.

This role will mostly partner with our Plan Group business. Plan Partners started as a new business under McMillan Shakespeare Group in 2016. Since signing up our first customer in October that year, Plan Partners has rapidly grown to become Australia’s leading expert in NDIS Plan Management and Support Coordination, supporting thousands of people with a disability and their carers across Australia.

Reporting into the Digital Product Manager (Plan Group), you will be someone who is eager to learn and develop in a high growth business with a motivated to contribute to making a big difference in people’s lives.

As part of the Digital team, you will support the execution of the Marketing strategy for the Plan Group, encompassing two consumer facing brands - Plan Partners and Plan Tracker. You will contribute to the delivery of digital experiences across our suite of customer facing platforms to drive growth.

Key Responsibilities:

- Working with our external agencies, you will analyse the performance of current activities (SEO, Paid Performance) and contribute to the development of new marketing campaigns.
- This role is also responsible for maintaining the marketing attribution, robust reporting in Google Data Studio, GA4, Salesforce and Power BI. Experience using these platforms will be highly desirable.
- You will ensure a tracking strategy is created and maintained across multiple digital product.
- Using your strong analytical and technical skills you will recommend and own product analytics tools that help drive digital adoption across self-service platforms.

What you will bring:

- Experience in A/B and variable testing to make decisions based on user data coupled with insights is key.
- The ability to write user stories and confidently complete user acceptance testing on product releases is also important.
- You will have an understanding of the end-to-end customer journey and the importance of being able to track both performance and user behaviour.
- Strong analytical and technical skills with web and app tracking and across GTM, Google Stack
- Proven experience building positive working relationships and working successfully in cross-functional teams, including demonstrated success in managing own work

What we can offer you:
- Our strong people-first culture- Flexible/hybrid working to enhance your work/life balance- Novated lease benefits and discounts- 12 weeks Paid Parental leave and access to our Parents Portal- Exempt Employee Share Plan- Paid Income Protection Insurance under MMSG default Super plan- Access to a broad range of learning and development programs- Career break and volunteering leave- Access to Employee Assistance Program and annual Flu vaccination- Lifestyle Rewards program

As an employer who embraces Diversity, Equity & Inclusion, we hold a collective commitment to foster an environment where all differences are valued and respected. We encourage Aboriginal and Torres Strait Islander people, individuals from all backgrounds, including those caring for and living with disability to apply.

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