Marketing Coordinator

3 weeks ago

Dandenong, Australia Regency Fireplace Products Full time

**Who Are We?**
Founded just outside of Vancouver, Canada in 1979, Regency Fireplace Products has grown to be a world leader in the design, manufacture, marketing and sales of hearth products. From an entrepreneurial start-up business, we’ve grown into a sophisticated organization of more than 400 employees across Canada, the United States and Australia; supplying over 2000 retailers around the world. In 2016, we became a member of the NIBE Group, a global company that develops and manufactures intelligent, energy-efficient indoor comfort solutions for all types of properties. We create amazing fireplace products focusing on our Brand Promise: Service | Reliability | Quality | Innovation. Simply put, our vision is:

- To provide sustainable comfort and ambience that enriches everyday lives_

**Who works here?**
At Regency, our vision has always been creating the finest of fireplace products With an ever-growing demand for our products, our ISO-9001:2015 certified head office campus includes a 240,000 square feet manufacturing facility with state-of-the-art robotic technologies and our own R&D Innovation Center, right next door. We operate with a flat organizational structure which allows our employees to contribute to strategic initiatives. We’re a diverse group of forward thinkers. We’re passionate and we care about the environment and sustainability. We’re on a mission to continue to create highly efficient and stunningly beautiful fireplaces.

**JOB SUMMARY**:
In this dynamic, fast paced environment, the **Marketing Coordinator **is responsible for working closely with the Sales, Marketing and Product teams to deliver projects on time with a focus on branding and customer service. This position plays a key role in the implementation and execution of FPI’s global marketing strategy and acts as the “go-to” team member for managing, creating, and publishing content.

**DUTIES & RESPONSIBILITIES**:

- **Content Development**_
- Take the lead on Content Development by facilitating the development of product information content, consumer-facing articles and blog posts, website content, and social content
- Support content deployment plans for FPI and FPAs digital properties: website, digital brochures, video blogs, etc.
- Ensure FPI’s online content reflects the tone, style and branding consistent with brand image
- Develop familiarity with web content best practices specific to the home furnishing industry, including: content mapping and content strategy
- Identify opportunities for FPA to expand online reach and further build web-traffic, drive conversions, and improve online marketing funnel
- Turn ‘hallway’ and ‘management-team’ conversation and ‘talking points’ into high-quality, digestible content
- **Social Media / Digital Marketing**_
- Work with the Global Marketing Team to develop and execute social media campaigns and initiatives
- Maintain FPA’s social accounts (including but not limited to Facebook, Twitter, Instagram, YouTube, Houzz)
- Collaborate with content writers to develop and review social media content and content calendar
- Build and manage FPA’s reputation online by adhering to and improving response guidelines and policies
- Identify opportunities for business and influencer outreach
- Implement SEO strategies within all social media efforts with the aim to maximize inbound traffic
- Maintain KPI and analytics tracking, report out on these metrics; including competitive benchmarking
- Remain up-to-date with new/emerging technology and social media trends; provide recommendations for implementation/adoption with the aim of keeping FPI’s marketing strategy cutting edge
- **Permanent POS Program**_
- Coordinate the updating of Regency’s permanent POS: work with dealers, sales executives, and various members of the marketing and creative team to ensure the POS reflects the needs of the average dealer and improves the Regency Brand presence within dealer showrooms
- Coordinate the sourcing of various POS elements to find the most cost-effective solutions while maintaining quality and timely delivery
- **Promotions**_
- Plan, execute and maintain promotions throughout the year
- Communicate with internal teams and dealers to advise of promotions
- Manage the sourcing and printing of promotional POS materials
- Order and Manage promotional clothing and/or merchandise inventory
- **Monthly Reporting**_
- Management and processing of dealer marketing credits
- Completion of monthly marketing accruals spreadsheet
- Other marketing reporting as required.
- **Brochures**_
- Manage the brochure inventory, including reordering.
- **Project Management/Customer Service/Teamwork**_
- Support marketing project development under the direction of the Director, Marketing
- Assure the completion of assigned Marketing projects accurately, on budget and on time
- Planning and supporting all head office and branch location meetings including presentation design
- Assure com

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