SEO Specialist

3 weeks ago


Double Bay, Australia Ahoy Club Full time

Double Bay Location
- Fast paced, rapidly growing Australian business with offices internationally
- Supportive and fun team culture

Ahoy Club was born out of a pure passion for delivering true luxury and unparalleled customer experience to the elite. With decades of combined experience in owning, chartering and managing superyachts, we have a deep understanding of the industry and what it means to deliver the highest quality service. Now, coming on five years, we’re on a mission to redefine luxury & extend the Ahoy Club experience through our newly curated house of brands. From superyachts to private jets, opulent properties & events. We’re proudly uncovering the world of luxury for guests to enjoy globally. Ahoy Club was built on three key passions that we're excited to share with the world: excellent service, unrivalled experiences & a customer-centric approach.

This is a full-time role working as Ahoy Club’s SEO Specialist. This is an exciting opportunity to join the business at a critical time of growth as we grow to be the #1 luxury experiences provider.

**Your main role & responsibilities will be to;**
- Develop strategies that increase website search engine results rankings
- Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI
- Work with editorial and marketing teams to drive SEO in content creation and content marketing
- Research and implement search engine optimization recommendations
- Create and execute link building strategy
- Determine measurable goals that demonstrate improvement in marketing efforts
- Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results
- Constantly monitor global competitor and key words
- Conduct page optimization for search engine marketing
- Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance
- Collaborate with others within the marketing department to manage SEO strategy
- Perform ongoing keyword research, discovery, and optimization for new SEO keywords to use throughout the company website and marketing materials
- Influence website architecture, content, linking and other factors to improve SEO positions for target keywords

**You will have;**
- Experience with Google services, including Analytics and Webmaster Tools
- Experience with Google’s, SEM rush and other Keyword Tool
- A functional understanding of HTML and CSS
- The ability, pr understanding of back-end SEO elements such as.htaccess, robots.txt, metadata, site speed optimization, and related skills
- Proven success in link building and viral strategies
- The ability to deploy an effective local and long-tail search strategy
- A deep understanding of mobile strategy and how it relates to SEO
- A solid grasp of how blogging, press releases, social media, and related strategies go together with SEO
- Experience in building inbound organic search traffic and improving SERPs
- A background in creating reports showing web analytics data and site evaluations
- An up to date, working knowledge of current, past, and projected trends in the SEO industry
- Familiarity with the best tools in the trade

**Bonus skillset;**
- Working within the luxury or high-net-worth market
- Global SEO strategy implementation


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