Digital Marketing Specialist

2 weeks ago

Brisbane, Australia G8 Tactical Group Pty Ltd Full time

We are brand driven retail and distribution specialists in Australia and New Zealand with over 23 years of industry experience.

By representing the world's most recognised and respected brands and making them accessible to all, we are on a mission to COLLABORATE focusing on enduring partnerships and customer loyalty that lasts a life time.

We run multi-faceted sales channel and operational support structure where we offer various partnership arrangement and tailor-made solutions for your optimum brand growth potential.

G8. Your Mission Partner. Tactical, Outdoor & Lifestyle.
Your Role as a Digital Marketing Specialist is broken into three (3) parts:
SEO

In-depth knowledge of SEO principles, techniques, and best practices.

Proficiency in conducting comprehensive keyword research and analysis.

Strong understanding of on-page optimisation, including meta tags, headings, URL structure, HTML element and content optimisation.

Familiarity with off-page optimisation strategies such as link building, outreach, and Link monitoring & auditing, Spam link detection and Disavow link file creation.

Ability to perform website audits, identify technical SEO issues and provide recommendations for improvement.

Technical problem-solving skills to diagnose and resolve technical SEO issues such as broken links, 404 errors, duplicate content, redirect issues, and mobile optimisation problems.

Experience in analysing website performance metrics using tools like Google Analytics and Google Search Console. Proficiency in using web analytics tools like Google Analytics to monitor website performance, track user behaviour, and derive insights for optimising technical aspects of the website.

Google Ads

Keyword research.

Competition analysis.

Researching existing campaigns and suggesting/implementing new strategies to enhance performance.

Establishing and maintaining campaigns

Landing page setups.

Setting up and managing conversions and tracking.

Working within allocated time frames and budgets to achieve nothing but outstanding results.

Using the latest Google Ads techniques to generate results.

Being an active team member and sharing your ideas

Experience with Google Ads scripts and conversion tracking is highly regarded.

Social Media & Creative

Develop, implement and manage our social media strategy

Define most important social media KPIs

Manage and oversee social media content

Measure the success of every social media campaign

Stay up to date with latest social media best practices and technologies

Use social media marketing tools

Work with our designer to ensure content is informative and appealing

Monitor SEO and user engagement and suggest content optimization

Communicate with industry professionals and influencers via social media to create a strong network

Provide constructive feedback

Adhere to rules and regulations

Present to Senior Management

Work in a cross-functional team, assist with and lead your own creative projects including campaigns, newsletters, and other marketing content.

Ensure consistent branding and messaging across creative deliverables.

Assist with generating concepts and designs for a variety of marketing assets, including managing creative libraries

Other creative projects and duties as assigned.
Marketing related degree

you will have at least 3 years’ solid experience in a similar role.

You will have strong communication skills, have an eye for detail and excellent writing skills, with a focus on digital copy.

Understanding of SEO, web traffic metrics and Google Adword

Experience with doing audience and buyer persona research

Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media best practices

Good understanding of social media KPIs

Experience creating content & optimising for websites and social media

Knowledge on Adobe Creative Suite / graphic design

Proven skills in analysing data and reports relating to customer reach and engagement

Excellent multitasking skills

Great leadership skills

Critical thinker and problem-solving skills

Team player

Good time-management skills

Great interpersonal, presentation and communication skills

This role requires an individual who is proactive, not afraid to roll up their sleeves, be collaborative and enjoy working in a remote environment.

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