Marketing Manager

2 months ago

Sydney, Australia COLLETTE TRAVEL SERVICE INC Full time

**ABOUT COLLETTE: Let Us Show You the World**

There has never been a better time to be in the travel industry. See the world, connect with others, and experience the immersive benefits of one of the most exciting industries when you join the Collette team As one of the longest-running tour operator globally, our family-owned business leads the industry in innovation and expertise. Collette’s passionate team works hard to fulfill travel dreams and is always looking for talent that will help to shape the company’s future. Being part of the Collette team means having a willingness to grow, a desire to learn and ask questions, and a zest for seeing the world. From giving back to local communities to creating incredible experiences for a world of travellers and being part of a value-oriented team that cares for one another - Collette is all about the people. So, what are you waiting for? _Your journey starts here_

**Job Summary**:
With 107 years of experience, Collette Tours offers 170 guided tours across 7 continents, delivering exceptional travel experiences. As we continue to expand in Australia, we are seeking a proactive Marketing Manager to work with the team to position Collette as the tour brand of choice for Australian travel agents and travellers.

The Marketing Manager plays a pivotal role in driving brand growth and managing marketing activities. Reporting directly to the Director of Marketing, this position focuses on executing and coordinating campaigns while overseeing critical projects aligned with the company’s business objectives. This position takes ownership of multiple initiatives, balancing individual accountability with collaborative leadership across cross-functional teams and external partners. This hybrid role offers a mix of remote work and in-office collaboration, fostering flexibility while maintaining strong teamwork and alignment.

**Primary Functions**:

- ** Campaign Delivery**
- Build and execute marketing tactics using project management software.
- Coordinate with the US team to deliver successful marketing campaigns and brochures.
- Prepare reports on campaign success and insights.
- ** Content Delivery**
- ** Digital Marketing**
- Review & optimise eDM strategy for the Australian market and audiences.
- Review & optimise digital advertising activity including social media (paid & organic) with local and US team - update content calendar and review posts to maximise engagement; act as Facebook community manager.
- ** Print Advertising**
- Brief advertising to meet specifications and schedule, monitoring campaign success for improvement recommendations. Brief creative (head office & locally) and manage timely dispatch of materials.
- ** Partner Marketing & Co-Op Marketing**
- Oversee delivery of partner marketing materials (expo collateral, print, digital, co-op) for over 40 partners, meeting diverse schedules.
- ** Public Relations**
- Work with Collette’s Australian PR agency to deliver regular media coverage (trade & consumer) including two or three key events annually.
- ** Accuracy**
- Ensure marketing materials comply with brand guidelines and ACCC requirements with high accuracy and on schedule.

**Knowledge & Skills**
- ** 5+ years of marketing experience** within the travel industry, with a clear understanding travel agents and consortia and how best to support them. Ideally with some experience working with international teams.
- ** Project Management**: Demonstrated ability to manage multiple, complex projects simultaneously.
- ** Leadership & Collaboration**: Experience leading campaigns with internal & external partners.
- ** Analytical Thinking**: Ability to assess marketing performance and recommend improvements.
- ** Technical Proficiency**: Advanced user of Microsoft Office. Familiarity with WorkFront, Photoshop, and Acrobat Professional is desirable.
- ** Digital & Social Media Management**: Experience managing and optimising digital activity (owned & earned) including content for social platforms & eDM strategies.
- ** Education**: Bachelor’s degree in Marketing, or a related field.
- ** Communication Skills**: Exceptional writing, proofing, and presentation skills with a keen eye for detail.
- ** Flexibility**: Willingness to work outside normal business hours when needed.

**What We Offer**:

- ** Hybrid working arrangements**: Flexibility to work remotely (2 days per week) with in-office collaboration (3 days per week).
- ** Collaborative environment**: Work closely with local and global marketing teams and trade partners.
- ** Comprehensive training** on Collette’s products and systems.
- Be part of a **family-owned global company** with over a century of travel expertise.

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