Strategist (Connections)

**How will I help?**

As we move towards more integrated ideas, we need the skills of a Senior Manager, Connections Planner to help us develop strategies and implementation plans on “how”, “when” and “where” the idea will show up. This role sits at the heart of the intersection between strategy, creative, media, and technology. Ideally, you will be a strategist with a creative heart and a passion for big ideas detonated everywhere.

You will play a pivotal role in connecting the parts of our ecosystem for go-to-market campaigns. Your bird’s eye and granular view of channels will help determine the best use of channels for individual campaigns across the calendar. You will also develop campaign architecture - leading and shaping end-to-end campaigns from brief writing, communications frameworks, phasing, the role of channels, and key messaging.

**What’s in it for me?**

At Westpac, we're going through significant changes, and this is an exciting opportunity to work closely with us through the next phase of transformation. You'll play an important part in driving the future of a business that has been around for over 200 years and in return, we'll support you in the development of your career. With continuous opportunities to learn and grow in an inclusive environment backed by a fantastic team of passionate and knowledgeable people, you'll be empowered to thrive with us.

Whatever shape your family takes, we offer generous paid and unpaid parental leave for your nominated primary and support carers. This includes leave to organise adoptions, surrogacy, and foster care arrangements. We also continue to pay your super contributions while you take all the time you need to get your new family settled.

**What do I need?**
- Minimum 5 years' experience in a similar role
- Bachelor’s degree in marketing, Advertising, Communications, Tech or a related field
- A strategic thinker with a demonstrated ability to develop compelling communication plans that connect marketing eco-systems.
- A deep understanding of consumer behaviours within media, and a working knowledge of media relevant to our business including TV, digital, social, experiential, print, OOH, and search

**What’s it like to work there?**

We aim to provide one big, supportive team to help us achieve our purpose of creating better futures together. Working with us you'll discover new ways of working, and an exciting range of roles to showcase your skills. As an equal opportunity employer, we’re proud to have created a culture where people can be their best, in an environment that values diversity and flexibility, and one where everyone belongs.

**How do I Apply?**

Start here. Click on the APPLY button today

**_Do you need reasonable adjustments during the recruitment process? _**
- At Westpac, we are committed to providing a supportive culture and creating inclusive and accessible workplaces, branches, products, and services for our customers, employees, and community. _