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Melbourne, Victoria, Australia Just Digital People Full time{"title": "Digital Marketing Specialist", "content": "About the RoleJust Digital People is partnering with a leading digital agency in Melbourne to find their new Paid Search Coordinator.The agency is a specialist in performance marketing, with a focus on implementing campaigns for top-tier clients.As a Digital Marketing Specialist, you will be responsible...
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Digital Marketing Specialist
5 months ago
australia melbourne contract long term contracts, cbd/wfh hybridThis leading financial services organisation is currently seeking multiple Marketing Journey Experts/Digital Marketing Specialists to build customer journeys and deliver personalised experiences to create / deepen / maintain customer relationships.
**Key activities**
- Deliver integrated 1-1 below the line personalised experiences
- Work with product and marketing stakeholders to deliver propositions via personalised channels, leveraging new marketing technology and capability
- Work with creative / production / agencies and partners to develop and productionise campaign messaging
- Collaborate with content strategist to define the customer journey and build out best in class messaging that is relevant for the channel
- Work with product owners and capability team to develop and operationalise new personalisation capabilities
- Develop ongoing test and learn framework cross channels to optimise to incremental sales, product usage, and retention
**Skills and experience**
- Data-driven campaign experience including the ability to lead end-to-end design, delivery and management of 1-1 integrated marketing communications
- Knowledge of digital channels and platforms which maximises overall digital execution, innovation and delivery of digitally led customer and commercial outcomes
- Proficiency in managing digital marketing, website personalisation or targeted marketing, creative development & production
- Experience with sourcing and analysing data, drawing insights, performance reporting and campaign optimisation
- Excellent communication skills and experience in working with creative agency and in-house partners to develop campaign creative, messaging, ensuring alignment to brand guidelines, tone of voice and strategic objectives
- Strong stakeholder management and experience working with a cross functional team to understand existing processes and journeys and deliver to a communication plan within required timeframes
- Experience in financial services highly regarded
