Digital Media Specialist

2 weeks ago

Sydney, Australia WiredCo. Full time

**Role Profile**:
Are you hungry to join one of Australia’s most exciting agencies? If so, welcome to **WiredCo.**, the home of ideas that move people digitally, _humanly_. We’re one of Australia’s fastest-growing digital and creative businesses, **a Campaign Asia Digital, Social and Specialist Agency of the Year**, B&T People & Culture and Indie Agency of the Year finalist and winner of B&T’s Social Campaign of the Year.

We’re home to some of Australia’s most loved brands - including Pizza Hut, Chatime, Wacom, R.M. Williams, Indeed, Mr Black and Assembly Label - wrapped up in a people-first culture. In two years, our business has grown from 10 to 30 people. And with global ambitions, that number is set to climb,_ fast_

**the role**:
This specialist position is responsible for managing paid campaigns across Paid Search primarily but will also have the opportunity to work on Display, YouTube/Video, Pinterest, Meta, Audio, and Digital Out of Home (DOOH). Effectively managing these campaigns to drive strong results across all key metrics is a critical component to job success.

To add more context, this role will be responsible for:

- Manage campaign builds from start to finish
- Campaign strategy development
- Campaign structure development and management
- Budget management
- Tracking & tag management
- Ad copy development
- Ongoing optimisation and tracking towards KPIs
- Running A/B tests
- Campaign reporting and actionable insights
- Attending client WIP’s and liaising with clients on day-to-day tasks
- Responding to client briefs alongside the account managers/directors

‍

**HOW YOU’LL BE MEASURED**:

- Ability to independently manage all implementation, optimisation and reporting for assigned accounts
- Achieve strong performance across all activity
- Ability to effectively collaborate with teams to deliver quality work for clients
- Ability to analyse and interpret data to develop actionable insights
- Giving proactive recommendations off the back of reporting insights

**the experience**:

- 2+ years’ experience in the performance space, particularly Paid Search
- Can-do attitude and self-motivated
- Independent problem solver with high attention to detail
- Thorough experience with campaign implementation, optimisation, management and reporting
- Strong understanding of Google Ads best practices
- Expert with Google Ads editor
- Ideally, advanced with Excel (eg. vlookups, pivot tables)
- Experience of more than one paid media channel is highly desirable, such as Programmatic Display
- Exceptional technical knowledge and platform experience to deliver outstanding results across Paid Search and digital media
- Prolific in understanding data in Google Analytics and gaining actionable insights
- Understanding of tracking, tagging and pixel management through Google Tag Manager or similar
- Experienced with bid management tools eg. SA360
- Able to handle multiple client priorities, while maintaining attention to detail

**the package**:

- Salary package: $75K to $85K inc. Super
- Wired to YouTM: A flexible working environment, four weeks annual leave, awesome office and additional perks after your first year at Wired.
- Wired WellnessTM: Access to mental and physical health benefits, inc. unlimited counseling
- ReWiredTM: Monthly team and cultural/social events + Wiredmass in July - 2 extra days holiday
- School Of WiredTM: Our dedicated professional developed program including mentoring
- Wired RewardsTM: Benefits for time served inc. extra holiday and bonuses

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