Manager, Brand

1 month ago

Geelong, Australia City of Greater Geelong Full time

**Manager, Brand & Insights**:
**Job no**: 499290
**Work type**: SPL Contract
**Classification**: SPL
**Categories**: Management, Marketing & Communication

**About the role**
The Manager, Brand & Insights will lead and manage the City of Greater Geelong’s brand revitalisation during a period of transformative change. This role is crucial in ensuring that the City’s corporate reputation is optimised, fostering public trust and social license for innovation. Reporting to the Chief Marketing Officer and overseeing a team of Research and Insights Analysts, you will bring the City's brand identity to life both internally and externally, guiding brand strategy development, and using data insights to shape decisions. You will also be instrumental in managing brand governance, measurement, and reporting.

This is a dynamic opportunity for someone passionate about cultural and organisational change, brand evolution, and enhancing customer and community engagement.

The Corporate Services Directorate drives excellence in governance, service delivery, and high performance. The Marketing Office plays a pivotal role in promoting and communicating the City’s services and building its brand reputation, with a vision of becoming the highest-performing council in Australia.

**Work type**:
**Classification**: Senior Professional Level $144.000 pa plus super

**Key Position Responsibilities**:
**Specialist Work**
- **Brand Strategy Development**: Spearhead and implement a city-wide brand strategy aligned with the Council Plan and organisational strategy.
- **Brand Transformation**: Lead initiatives to reposition the brand, internally and externally, including engaging staff in the development of a new set of values.
- **Brand Standards**: Develop and oversee brand architecture, tone of voice, and visual identity across all platforms.
- **Market Research & Insights**: Conduct and analyse market research to inform brand initiatives and generate actionable insights.
- **Brand Measurement**: Develop a framework to monitor brand health and regularly report on brand sentiment to executive leadership.
- **Data-Driven Decision Making**: Leverage data to shape strategies and measure the impact on ROI.
- **Stakeholder Collaboration**: Work with internal teams and external stakeholders to integrate brand strategy organisation-wide.
- **Change Management**: Champion the brand during transformation, ensuring brand integrity is maintained and communicated.

**People Leadership**
- Support the team in delivering strategic goals and ensuring operational success.
- Foster a culture of inclusivity, accountability, and customer focus.
- Mentor team members to build professional competence and enhance collective knowledge.

**Organising Resources & Planning**
- Align activities with the department’s business plans and strategy.
- Track and report on progress against plans and budgets.
- Implement systems and processes to achieve continuous improvement and ensure compliance with policies and regulations.

**About you**

**Required**:

- Tertiary qualification in Marketing, Strategy, Business Administration, or a related field.
- 10+ years of experience in brand management, with at least 3 years in a senior brand role.
- Proven experience leading brand efforts during transformational change.

**Desirable**:

- Experience in a public service or agency environment.
- Experience in brand transformation or establishment of new brands.

**Skills and Knowledge**:

- Expertise in brand strategy development and execution.
- Strong understanding of branding principles and a proven track record of managing brand evolution.
- Demonstrated ability to influence stakeholders and senior management.
- Proficiency in data analytics to measure brand performance.

**Licenses or Checks**:

- Working with Children Check
- Police Check

**Child Safety Responsibilities**
We are committed to being a child-safe organisation and have zero-tolerance for child abuse. We have specific policies, procedures, and mandatory training in place to support employees, volunteers, and contractors to achieve and adhere to these commitments. Please read our Child Safe Standards Management Policy.

**Diversity and Inclusion**

**Create our future together at the City of Greater Geelong**
Join the City of Greater Geelong, a community-focused workplace on Wadawurrung Country. We deliver over 130 services to our growing population, striving to make our city a great place to live, work, and study. Our central location for Central Geelong-based employees is the Civic Precinct, Wurriki Nyal, a modern, sustainable, and inclusive workplace, along with our outreach locations.

We support accessibility and encourage discussions about any adjustments or support you may need during the recruitment process.

**Applications and Enquiries**
- We collect demographic data to help us learn who our advertisements are reaching and how we can reach an even more diverse audience. We are committed to

  • Senior Brand Manager

    4 weeks ago

    North Geelong, Victoria, Australia City of Greater Geelong Full time

    About the RoleThe City of Greater Geelong is seeking a highly skilled Senior Brand Manager to lead and manage the city's brand revitalisation during a period of transformative change. This role is crucial in ensuring that the city's corporate reputation is optimised, fostering public trust and social license for innovation.Key ResponsibilitiesDevelop and...

  • Manager, Brand

    1 month ago

    North Geelong, Australia City of Greater Geelong Full time

    About the roleThe Manager, Brand & Insights will lead and manage the City of Greater Geelong’s brand revitalisation during a period of transformative change. This role is crucial in ensuring that the City’s corporate reputation is optimised, fostering public trust and social license for innovation. Reporting to the Chief Marketing Officer and overseeing...

  • Brand Manager, City of Greater Geelong

    1 month ago

    North Geelong, Victoria, Australia City of Greater Geelong Full time

    About the RoleThe City of Greater Geelong is seeking a highly skilled Brand Manager to lead the revitalisation of its brand during a period of transformative change. This is a critical role that requires a strong understanding of branding principles and a proven track record of managing brand evolution.Key ResponsibilitiesDevelop and implement a city-wide...

  • Digital Design Manager

    6 months ago

    Geelong, Australia Cotton On Group Full time

    **ABOUT US** Cotton On is a global fashion and lifestyle brand that’s taking the Aussie lifestyle to the world. We do things our way. Laid-back and always lived to the fullest. We look out for our mates, wherever we are. There’s nothing that excites us more than making a positive difference in people’s lives. We stand for diversity, empowering...

  • Marketing Manager

    3 weeks ago

    City Of Greater Geelong, Australia Paragon Medics Full time

    We are seeking a Marketing Manager - Brand Development to lead our brand development efforts. This role will be responsible for developing and implementing brand strategies that drive business growth and customer engagement. Key Responsibilities:Develop and implement brand strategies that align with business objectivesLead cross-functional teams to execute...

  • Marketing and Brand Coordinator

    1 week ago

    North Geelong, Victoria, Australia Cotton On Group Full time

    About UsCotton On Group is a dynamic retail company that offers a diverse range of products. Our brand, Typo, is known for its unique and creative stationery items.We are currently seeking an experienced Marketing and Brand Coordinator to join our team. As a key member of the marketing department, you will be responsible for maintaining the brand voice and...

  • Brand Communications Specialist

    6 months ago

    Geelong, Australia Cotton On Group Full time

    **ABOUT US** Founded in 1984 we have evolved over four decades to become an iconic and recognised Australian brand as part of the Cotton On Group. We empower our community with a feminine confidence. Our edge is our gloss factor. We authentically connect with our customer to deliver what they want. We stand for inclusivity, we embrace diversity, we empower...

  • Footwear Expert for Global Apparel Brand

    1 week ago

    Geelong, Victoria, Australia Cotton On Group Full time

    About the RoleWe are seeking a dedicated Footwear Expert to collaborate with our team at Cotton On Group. As a key member of our Rubi team, you will play a crucial role in perfecting our footwear collections.Key Responsibilities:Collaborate with product developers and buyers to ensure ideal fit, comfort, and styleWork closely with production teams to achieve...

  • Digital Marketing Strategist

    2 weeks ago

    Geelong, Victoria, Australia Cotton On Group Full time

    About the OpportunityWe are seeking a highly skilled Digital Marketing Strategist to join our team as a Brand Awareness Specialist. As a key member of our marketing team, you will play a critical role in implementing our global performance social media marketing strategy via a data-informed full-funnel approach.As the Brand Awareness Specialist, you will be...

  • Marketing Coordinator

    5 months ago

    Geelong, Australia Cotton On Group Full time

    **ABOUT US** Cotton On is a global fashion and lifestyle brand that’s taking the Aussie lifestyle to the world. We do things our way. Laid-back and always lived to the fullest. We look out for our mates, wherever we are. There’s nothing that excites us more than making a positive difference in people’s lives. We stand for diversity, empowering people...

  • Executive Assistant

    5 months ago

    Geelong, Australia Cotton On Group Full time

    **ABOUT THE ROLE** We are currently in search of a highly organized, proactive, articulate, and driven individual to join Emerging Brands as the Executive Assistant to CEO, Nat McLean. This pivotal role will involve providing essential support to a Senior Executive, contributing significantly to the achievement of their objectives, and ensuring overall...

  • Digital Marketing Coordinator

    6 months ago

    Geelong, Australia Cotton On Group Full time

    **ABOUT US** Cotton On is a global fashion and lifestyle brand that’s taking the Aussie lifestyle to the world. We do things our way. Laid-back and always lived to the fullest. We look out for our mates, wherever we are. There’s nothing that excites us more than making a positive difference in people’s lives. We stand for diversity, empowering people...

  • HR Advisor

    5 months ago

    Geelong, Australia Cotton On Group Full time

    **ABOUT US** To ‘Cotton On’ to something means to understand or discover the potential of a great idea. As a Group, we’ve always believed in big ideas matched with a fierce will to bring them to life. In 30 years, the Cotton On Group has grown to become Australia’s largest value fashion group, with seven brands in 20 countries across the world,...

  • Executive Assistant

    5 months ago

    Geelong, Australia Cotton On Group Full time

    **ABOUT US** Cotton On is a global fashion and lifestyle brand that’s taking the Aussie lifestyle to the world. We do things our way. Laid-back and always lived to the fullest. We look out for our mates, wherever we are. There’s nothing that excites us more than making a positive difference in people’s lives. We stand for diversity, empowering people...

  • Digital Marketing Specialist

    6 months ago

    Geelong, Australia Cotton On Group Full time

    **ABOUT US** Cotton On is a global fashion and lifestyle brand that’s taking the Aussie lifestyle to the world. We do things our way. Laid-back and always lived to the fullest. We look out for our mates, wherever we are. There’s nothing that excites us more than making a positive difference in people’s lives. We stand for diversity, empowering people...

  • Footwear Fit Specialist for Fashion Brand

    2 weeks ago

    Geelong, Victoria, Australia Cotton On Group Full time

    About Our TeamCotton On Group is a leading fashion retailer with a passion for delivering outstanding products to our customers. We're committed to personal and professional development, which is supported by an ever-growing structure.We're seeking a dedicated Footwear Fit Specialist to collaborate with our Rubi team and ensure that our size 37 footwear...

  • Product Developer Assistant

    5 months ago

    Geelong, Australia Cotton On Group Full time

    **ABOUT US** Cotton On is a global fashion and lifestyle brand that’s taking the Aussie lifestyle to the world. We do things our way. Laid-back and always lived to the fullest. We look out for our mates, wherever we are. There’s nothing that excites us more than making a positive difference in people’s lives. We stand for diversity, empowering people...

  • Assistant Buyer

    5 months ago

    Geelong, Australia Cotton On Group Full time

    **ABOUT US** Cotton On is a global fashion and lifestyle brand that’s taking the Aussie lifestyle to the world. We do things our way. Laid-back and always lived to the fullest. We look out for our mates, wherever we are. There’s nothing that excites us more than making a positive difference in people’s lives. We stand for diversity, empowering people...

  • Fit Model

    6 months ago

    Geelong, Australia Cotton On Group Full time

    **ABOUT US** COTTON:ON was brought to life in 1991 and we’re the founding brand of our Cotton On Group family. We have grown to nearly 600 COTTON:ON stores across the globe and we still love exceeding our customers expectations with value-fashion in womenswear, menswear and accessories. Join our team and help us deliver on-trend basics and fast, fun...

  • Visual Design Professional

    2 weeks ago

    North Geelong, Victoria, Australia Cotton On Group Full time

    About UsCotton On Group is a global fashion and lifestyle brand that embodies a laid-back, optimistic approach to life. We're passionate about making a positive impact on people's lives through our products and philanthropic efforts.We believe in empowering individuals of all backgrounds to express their unique style and personality. Our diverse range of...