Marketplaces Executive

7 days ago

Sydney, Australia Dyson Full time

**About Us**:
Dyson is a global technology company with a unique philosophy - to solve problems that others ignore. It transforms every category it enters with radical and iconic re-inventions that work, perform and look very different.

**About the Role**:
The Marketplaces Executive is responsible for driving growth in the Dyson direct business through a perfect shopper journey on ANZ marketplaces (eBay, Catch, Trade Me). You will be required to analyse, review, recommend and build strategic and tactical changes to improve conversion rate on marketplaces.

Main responsibilities include but not limited to:

- Increase Dyson visibility and awareness on each platform to drive improved CTR/CVR
- Implement marketplace store optimisations and changes
- Create optimal user journeys to effectively communicate with potential customers
- Monitor key performance indicators on marketplaces and develop plans to improve them
- Collaborating with the creative hub, integration agency and brand team to generate the best content
- Work closely with local marketplace team to execute new campaign, site optimisations and enhancements effectively
- Regularly review and report competitors’ activities and market trend
- Initiate and recommend creative testing on campaigns
- Maintain regular reporting on brand content and user experience with the aim of building a perfect shopper journey
- Work closely with marketplace team to deliver insights on all paid media campaigns and deliver ongoing optimisations
- Utilise all conversion and sales data to inform on-site optimisation recommendations
- Analyse paid and organic brand activity on all marketplaces, aimed to deliver an uninterrupted brand journey
- Work with the creative team to ensure perfect execution of advertising, product pages and brand areas to deliver best Dyson customer experience
- Coordination of online marketplace campaigns ensuring all relevant stakeholders are engaged and aware of responsibilities and timelines

**About You**:
As the Marketplaces Executive, you are passionate about digital and always looking to learn the most cutting-edge methodologies in web marketing and in eCommerce. You will have the ability to think tactically and build on yearly marketplace plans and a self starter with lots of initiative.

Previous skills & experience:

- Solid experience in digital content and asset management, preferably in an online marketplace
- Diverse experience supporting eCommerce, category management and digital analysis required
- Good understanding of digital analytics within online platforms
- P&L proficiency and ability to optimise return on investment of marketing spend
- Good analytical skills and acute attention to detail
- Experience of the process involved in delivering content online
- Experience critiquing creative work
- General understanding of digital marketing tactics
- Proven strong stakeholder management experience

**Benefits**:
At Dyson, our people are at the heart of everything we do. We value you bringing your whole self to work - your authentic you. We believe that diversity and an inclusive team is what sets us about and brings about great ideas, innovation and growth.

Outside of a competitive salary package, our team members receive impressive product discounts, additional paid annual and personal leave, a generous above market parental leave offering and ongoing learning and development opportunities.

We have a vibrant and diverse culture that is geared towards recognition and realising ambition.

LI-DYSON

**Interview guidance**:

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