Digital Strategist

**Job Title: Digital Strategist**

**Location: Hybrid (Sydney) or Remote**

**Join Our Mission**

At Caalano Digital, we are on a relentless pursuit to be the apex of creativity and performance in the digital marketing realm. We specialize in propelling eCommerce brands and service-based businesses to astronomical success through innovative paid advertising strategies. If you're a dynamic Digital Strategist who thrives in a high-energy, high-performance culture, we want you to help us chart the path to digital dominance

**Role Overview**

As a Digital Strategist at Caalano Digital, you will spearhead strategy development, working closely with clients to scale their businesses through cutting-edge digital marketing techniques. You will manage hands-on campaign execution, ensuring that Google Ads and Meta Ads are optimized to deliver on the client’s business goals. You'll play a vital role in driving results through data-driven insights, and work closely with a team of high performers in a collaborative environment.

**Key Responsibilities**
- Develop and implement digital marketing strategies that deliver breakthrough growth for eCommerce and service-based clients
- Manage client relationships and handle inquiries, ensuring all client needs are addressed
- Design, execute, and optimize ad campaigns on Google Ads and Meta Ads, focusing on full-funnel growth and lead generation
- Monitor campaign performance, ensuring KPIs are met and exceeded
- Collaborate with Media Buyers to craft and scale high-performance strategies
- Prepare and review reports, providing key insights into campaign performance and optimization
- Support the Head of Growth in enhancing client retention strategies
- Stay on top of industry trends and platform changes to ensure cutting-edge strategies for clients
- Collaborate with the greater team to ensure cohesive messaging and alignment across all campaigns
- Lead creative testing and scaling processes, ensuring high-performance creatives are optimized for maximum growth

**Who You Are**
- A digital marketing expert with 2+ years of hands-on experience in managing Google Ads and Meta Ads for both eCommerce and lead generation campaigns
- Previous experience in a digital agency is highly preferred
- Strong understanding of marketing metrics and how they drive business results
- Proven experience managing client-facing roles, with an ability to build strong relationships and trust
- Proficient in funnel strategy, campaign management, and scaling successful campaigns
- Highly organized and self-motivated, with excellent attention to detail and a drive to continuously improve
- Experience with CRM management is a plus, with an understanding of the sales cycle to help clients close more deals beyond just generating leads

**What We Offer**
- **Performance Recognition**: Your hard work won’t go unnoticed—performance bonuses are available for high achievers
- **Career Growth**: Caalano Digital is scaling fast, meaning significant opportunities for your own career progression. You’ll have clear milestones for advancement from day one
- **Professional Development**: Generous budget for personal and professional growth, ensuring you stay ahead in your career with access to the latest tools and training
- **Cutting-Edge Tools & Techniques**: You’ll be working with the latest in marketing technology, ensuring that you’re always at the forefront of digital innovation
- **Flat Team Structure**: We value your input and give everyone an equal opportunity to grow. Be part of something great, where your voice matters, and your ideas help shape the future of the industry, our business, our client success, and your career growth

**About Caalano Digital**

At Caalano Digital, we are driven by results. We’re a fun, highly motivated team that thrives in a high-performance work culture. Our mission is to deliver actual, measurable growth for our clients. Whether it’s lead generation or eCommerce, we work across multiple platforms to scale success, and we’re looking for someone to help us take it to the next level.

**Culture at Caalano Digital**

At Caalano Digital, we value independence, trust, and initiative. Once onboard, you’ll manage tasks and client accounts autonomously, with the freedom to innovate. We’re a supportive and collaborative team, ready to back you up whenever needed. We believe in delivering excellence while fostering a positive, high-performance work environment.

**Join Us**

Pay: $75,000.00 - $100,000.00 per year

**Benefits**:

- Work from home

Supplementary Pay:

- Performance bonus

**Experience**:

- Facebook advertising: 2 years (preferred)
- Google Ads: 2 years (preferred)
- Marketing Agency: 2 years (preferred)

Work Authorisation:

- Australia (required)

Work Location: Hybrid remote in Norwest, NSW 2153