Social Media Manager
2 weeks ago
Position Summary
Turn your dreams into reality, create the unthinkable and #ReImagineYourFuture.
Samsung is one of the most successful and fastest growing technology companies in the world. We approach everything we do with the spirit of a ‘joyful pioneer’- daring to defy barriers and striving to excel limits. At the heart of our DNA is the pursuit of excellence and bringing innovation to everyone, faster than anyone.
We are an extremely dynamic business, launching an incredible number and range of new products every year. We also firmly believe that our product ecosystem and portfolio of innovation set our brand apart.
It is the creativity and diversity of the people who work at Samsung that has made us one of the world’s most innovative companies and our people continue to drive our innovation forward. We have a passion for what we do and we employ like-minded people who want to continue to foster an open and collaborative environment in our business and with our partners.
The Opportunity
Samsung Electronics Australia is looking for a Social Media Manager to join our Corporate Marketing (CM) division. As the Social Media Manager in the CM division of Samsung Australia, you will manage the creation of social media strategies, and the planning and execution of successful social media and influencer campaigns across the Consumer Electronics (CE) division (including TV, home appliance, and memory and display products).
Role and Responsibilities
- Working collaboratively with the brand marketing team, has responsibility for the development and execution of the mobile divisions social media strategy, to deliver business results and ensure Samsung is seen an innovator and leader in the industry
- Work with the team to oversee the development and execution of Samsung’s organic content strategy, guiding the team to ensure best practice and to drive advocacy and engagement that builds or social media community
- Provide strategic counsel regarding paid media tactics, audience targeting and retargeting strategies and work collaboratively with Corporate Marketing and CE product marketing managers to deliver social media objectives
- Be a trusted advisor and the social media expert for the CE division, managing the development and execution of social media campaigns for CE marketing including overseeing other social media team members and agency partners
- Coordination and implementation of global and regional social campaigns and assets, working with the relevant teams and agencies to ensure localisation for an Australian audience
- Report on and analyse data from social channels to determine business impact and to enable ongoing optimisation
- Maintain strong relationships with social media network partners to stay abreast of first to market beta advertising opportunities and analytic tools
- Collaborate with and assist other Samsung social teams (within the region and globally) to leverage new content, campaigns, tools, initiatives and activities to drive social media engagement
- General commercial duties including raising purchase orders, product orders using Samsung processes invoicing and working within agreed budgets
- Maintain campaign reporting as well as data and insights and share with broader business in a timely and effective manner
Skills and Qualifications
To be successful for the role, you should have a "can do" attitude with a proactive approach. Relevant experience / skills include:
- A minimum of 5 years’ experience in a social media role, preferably in marketing or social agency or within the marketing division of a global brand or large Australian corporation
- At least 2 years’ experience of managing influencers, working across all levels of influencer management
- Proven track record in developing and implementing strategic social media campaigns that deliver against marketing objectives
- Project management and budget management skills
- Use of quantitative data to inform social strategies and a demonstrated ability to understand insights and data
- Understanding of digital marketing including SEM, Programmatic and CRM and its integration with social
- Ability to ideate and deliver creative content ideas, across internal and influencer opportunities, and effectively deliver these to market
- Knowledge of Facebook, Twitter, LinkedIn, Pinterest, TikTok and Snapchat Ads, including campaign implementation and analytical operation
- Knowledge of platform pixel and SDK implementations
- Expertise with social listening and community management tools, e.g. Sprinklr
- A passion for digital technology and digital marketing
What sets us apart from the rest?
A global leader in all things innovation - this opportunity will fast track your career. You’ll be joining a talented team of energetic, passionate and hardworking people that are committed to the customer and delivering solid results.
We will give you the tools to help nourish your development, wellbeing and fast-track your
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