Studio Marketing Manager

5 months ago

Carrum Downs, Australia Fotograf HQ Full time

_We are looking for an innovative Marketing Manager to help develop and grow our state-of-the-art photography studio located in south-east Melbourne._

**ABOUT US**:
Fotograf HQ is a state-of-the-art photographic studio based in south-east Melbourne.
We are a family run business with a passion for photography and people. We pride ourselves on our authenticity and ability to connect to our customers, build life-long friendships and therefore create genuine memories in the studio. Formerly known as ‘Studio Glamour’, our business has continued to flourish over the last 10 years. Our extensive experience has given us the opportunity to continually enhance our reputation, through consistently providing high-quality finished products and a time-less experience.

In 2020 we opened the doors to our brand-new purpose-built studio. The multifaceted space has been thoughtfully designed and gives us the ability to provide a large variety of photographic services. This includes candid family sessions, corporate head shots, fashion portraiture, personal branding, product and car photography.

Our personalized studio experiences are thoughtfully created and carefully tailored to each client. Our values of connection, creativity, collaboration and authenticity are reflected in our images which are brought to life by our incredible team.

Through listening to the unique stories of our clients and understanding their individual needs, we direct them from start to finish and create moments of love, joy and tenderness. By the end of the experience, our clients end up feeling like a part of the Fotograf HQ family and can see their own stories on their walls as beautiful pieces of art.

**THE ROLE**:
We are looking for an innovative Marketing Manager to help develop and execute creative campaigns and strategies that will drive the success of our state-of-the-art photography studio. In this role, you will be responsible for understanding the needs of the business and clients. You will be a leader in the development of programs, campaigns and products that promote our studio to new and existing audiences. Through collaborating with our creative team, you will be able to implement comprehensive strategies that have been developed in conjunction with the business owners.

**Key Accountabilities**:
Contribute strongly to the sales, development, and profit growth of the business through the successful implementation and execution of;
- Robust marketing plans and all included key initiatives.
- Generating viable new approaches and solutions to identified marketing challenges
- Manage and update the website and social media pages, including development of an in depth social media 12-month plan.
- Support sales campaigns through marketing activations targeted at specific demographics with new and existing portfolio packages.
- Drive cross promotional activities with business partnerships
- Build and promote the commercial photography services.
- Brief and manage the process for any artwork, graphic design and POS requirements. Ensure incorporation of agreed brand guidelines
- Provide insights and research into relevant competitor businesses where possible.
- Create processes to ensure schedules and budget commitments are met
- Ability to identify and capture partnership opportunities that promote organisational objectives.
- Analyse and enhance social media engagement and presence

**Key Competencies**:

- Educated to degree level.
- Well-developed experience in digital marketing and business development.
- Strategic planning including product and pricing growth initiatives.
- Excellent organisational skills.
- High level project management skills.
- Excellent written and oral communication skills.
- Outstanding attention to detail.
- Highly developed computer skills and well developed knowledge of Microsoft suite of products.
- Outstanding relationship builder with the ability to manage conflict.

**Key Attributes**:

- Have strong interpersonal skills to be able to communicate and influence others in all areas inside and outside the company.
- By nature be entrepreneurial and be capable of generating lateral, creative solutions to issues.
- Be persistent and able to work under the pressure of managing multiple tasks in a fluid complex environment.
- Be results focused, aware of and striving to meet or exceed targets.
- Have a good working relationship with senior management to ensure constant flow of appropriate new ideas and initiatives.
- Work with the graphic designer to develop ideas and collateral for promotions, packages and advertising.
- Strong background in digital advertising/social media/content creation including running and tracking campaigns across Facebook and Instagram.

**Key Knowledge Areas**:

- Adobe Creative Suite
- Google AdWords
- Google Analytics
- Hypertext Markup Language (HTML)
- Microsoft Office Suite
- Search Engine Optimization (SEO)
- Facebook Marketing & Analytics

**Education**:

- Business and Comm

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